Want to know if your ad has breakthrough potential? Or if your campaign is delivering the impact you expected? Toluna’s Creative & Campaign track helps you maximize campaign success through creative pre-testing and in-market campaign performance measurement.
Great campaigns start with strong creative – but success doesn’t stop at launch. The most successful brands continuously learn from their advertising, building creative and campaign intelligence that helps them develop stronger ideas and deliver more impactful campaigns.
Whether you want to test early-stage creative ideas, assess the strength of your messaging, or identify the most impactful media within your campaign, our solutions are designed to prime you for success.
At Toluna, we’ve been helping brands develop effective ads for over 2 decades. We have proven expertise in over 57 countries and have evaluated tens of thousands of ads on traditional and digital channels. Our work empowers our clients to develop creative intelligence that powers stronger, better-performing ads and successful campaigns..
Our solutions empower you with clear and comprehensive insights at all stages of the developmental cycle.
From early-stage idea screening and concept testing to predicting performance of (near) finished assets, we’re with you every step of the way.
Leveraging dashboards, digital scorecards, and big picture meta learning, we provide a deep understanding of performance drivers and areas of optimization, enabling you to make creative decisions with greater confidence.
AI-powered ad testing, powered by our synthetic personas that delivers insights 120x faster than traditional testing.
Our mass-qual, AI-powered solution that delivers real-time insights guided by the strategic lens of our qualitative experts.
In-context, survey-based creative testing that delivers a complete view across all stages of creative development, with optimization from experts.
AI-fueled ad testing with synthetic personas, delivering actionable, validated insights, fast.
Identify how well your campaign message is landing in-market via cut-through metrics and creative evaluation.
Even the best ideas can fall flat with poor execution. Here’s how we guide you in bringing your idea to life in the best possible way to maximize its impact:
Immersive in-context ad exposure to measure real-world breakthrough potential.
Passive measurement of consumer behavior, giving you insight into which parts of your ad consumers are voluntarily engaging with.
Benchmark comparisons that factor in differences across device type, digital platforms, and ad formats by country or region.
Strategic guidance on what to do next, so you’re primed to create impactful advertising.
We operate collaboratively to facilitate integrated solutions and unified goals, deeply embedded in your business.
We bring an on-going learning culture with a focus on meta-analysis that builds institutional learning across studies to help you continually improve and heighten your advertising IQ.
Strong performing ads deliver 3x the impact in-market in driving visibility and desire. (MetrixLab meta-learnings, 2015 – present)
Ads that drive in-market brand lift are consistently 30% stronger on Toluna Creative Power metrics than ads that do not drive brand lift results.
Strong performing ads within Toluna testing deliver up to 46% more sales uplift than average ads.
Simply planning and launching a campaign is only the first step to reaping the rewards of your media investments. To make a real impact, you need to know what’s working and what isn’t, and optimize your strategies for success.
Our campaign measurement solutions assess your campaign’s effectiveness on multiple dimensions. From evaluating how well your messaging is landing in market, to measuring the impact of exposure to each media within your campaign, we give you the insights you need to optimize future performance and create successful campaigns that deliver a bigger impact on your brand.
We leverage a holistic measurement framework designed to help you optimize and maximize the impact of future campaigns, centered on brand impact, creative evaluation, and media effectiveness:
Understand the overall lift of your campaign on brand metrics and find out if your campaign is meeting its brand building objectives.
Assess the strength of your overall message and the relative appeal of your different creatives in-market.
Identify which media are the most effective and efficient contributors to your campaign’s brand impact.
Our solutions serve as strategic compasses, guiding you towards success by assessing the in-market performance of your campaigns:
Identify how well your campaign message is cutting through in-market, and whether your ads are being well received by your target audience.
Assess the overall lift on your brand KPIs driven by exposure to your campaign and uncover how well your messaging is landing.
Measure how much each media contributes to overall campaign lifts on brand KPIs, as well as how well your messaging is landing to gain a holistic understanding of your campaign’s performance.
Leveraging a combination of deep human expertise and cutting-edge technologies and methodologies, we determine the most effective messaging, copy, and media to ensure continuous optimization of campaign and media plans. Here’s how:
Whether you want to know how well your messaging is landing in-market, identify the overall impact of a campaign, or deep dive into the effectiveness and efficiency of each medium within your mix, we can help.
Dedicated to providing clients with invaluable advice and support and translating research findings into actionable insights on how to increase campaign impact and ROI.
Built on our deep expertise in campaign and media effectiveness. Our approach is rooted in the latest industry thinking and leverages cutting-edge digital and analytical technologies and techniques. Our strong data and technical capabilities enhance the quality of our measurement, positioning us as a trusted ally for navigating the complexities of modern digitally driven marketing communications.
Our solutions have both message cut-through and creative evaluation embedded within them. They go beyond just measuring campaign and media impact, enabling our clients to better understand the ‘why’ of results and pinpoint the aspects of their campaigns that are working best – as well as areas for improvement.
Contact us to get started.
