Toluna Korea is pleased to announce the appointment of Jerry Lee as its new Country Head, Toluna Korea. Jerry brings with him a proven track record of leadership, innovation, and commercial growth. With a background at Kantar, Jerry has built deep expertise in key account leadership, commercial growth, insights consulting, and team transformation, all of which makes him a strong addition to Toluna’s senior leadership team.
Jerry has gained over 24 years of expertise in consumer insights and market research. He has led enterprise sales and strategic consulting across global brands like Samsung, LG, Google, Kia, and Mercedes-Benz. Jerry has managed large-scale global research programs, driving new business growth, focusing on sales leadership and AI-driven research solutions. Specializing in winning competitive accounts, managing long-term client partnerships, and converting consumer insights into revenue-generating business strategies, Jerry has consistently demonstrated an ability to drive results.
“I am delighted to join Toluna at such a pivotal moment for the insights industry. Having spent over two decades helping leading brands navigate complex business challenges through consumer understanding, I firmly believe that the integration of deep research expertise with Toluna’s advanced AI-powered platform will unlock a new level of value for our clients in Korea. I look forward to working closely with our clients and partners to turn insights into meaningful business impact.”
– Jerry Lee, Country Head, Toluna Korea
“We are thrilled to welcome Jerry to Toluna Korea. His leadership experience, commercial acumen, and passion for transforming teams will be invaluable as we continue to strengthen our capabilities and deliver even greater impact for clients. Jerry’s appointment marks an exciting step forward for Toluna as the company continues to expand its footprint and drive innovation in the insights and research industry.”
– Ludo Milet, Toluna Managing Director, AMEA
