UK back to school spending habits
Over half of parents will spend more on school uniforms and accessories
Insights, news, and success stories
当社の画期的なソリューションの使い方を把握し、最新のトレンドに関するグローバルな専門家の見解を追ってください。
Structural scarcity: a new fact of life with far-reaching consequences
Originally published in Journal du Dimanche. Scarcity. We will have to get used
Dairy’s place in diets in question amidst rise of dairy alternatives
Dairy remains a favorite food group for many consumers across the globe,
The drive to subscribe in video gaming
Just like in other entertainment and media sectors, subscriptions are becoming the
The stability of personality in an unstable world
(Part 4 of a 4–part blog series helping brands think like real people)
Discovering authentic emotions – even when they are not explicitly communicated
(Part 3 of a 4–part blog series helping brands think like real people)
Context is key to dialing in your brand empathy
(Part 2 of a 4–part blog series helping brands think like real people)
Is the wine glass half empty or half full?
The pandemic caused a seismic shift in consumption for the wine industry.
The future of research, according to marketing and insights professionals
In today’s marketplace, changes and disruptions are becoming the rule rather than
What people need right now, and how brands can support them
(Part 1 of a 4–part blog series helping brands think like real people)
Ensure your message resonates with consumers (and in less than 24 hours)
For consumers and brands alike, these have been truly unprecedented times—and the
2022 French Legislative Elections: Successful First Round for Harris Interactive and Toluna
During the first round of the French legislative elections on June 12,