Black Friday in the UK
Just like that, we’ve turned focus from the hype and deals of
Creating premium perceptions through packaging design
Author: Alexander Kleijngeld Welcome to the second article of Toluna’s (formerly MetrixLab)
How short-form videos took over the digital content landscape
TikTok’s success in the realm of short-format videos cannot be denied. It
Maximizing creative for the big screen: 9 best practices
Big screen advertising is a dynamic space, to say the least. Today
The PACT series part 1: Investing in distinctive packaging structure
Author: Alexander Kleijngeld At Toluna (formerly MetrixLab), we’ve been testing packaging design for over
How to identify the best social media platforms for your brand
In today’s dynamic cyberspace, establishing a successful social media presence for your brand, products
Consumer takeaways from the 2023 FIFA Women’s World Cup
The ninth edition of the FIFA Women’s World Cup took place in
New insights on quantifying broad audiences for your brand
Rule number 1 of the 7 marketing rules, as defined by Byron
What is MaxDiff and what are its benefits?
MaxDiff, which is short for Maximum Difference Scaling, is a technique used
Navigating the consumer landscape: a compass for brand builders
The world around us is ever-changing, and consequently, so is the consumer
Uncovering opportunity in third-party apps
It’s no secret that Americans are fond of third-party food delivery apps.
How Veganuary is impacting consumer diets in 2023
The new year isn’t just for going to the gym or lowering