Creating premium perceptions through packaging design
Welcome to the second article of Toluna’s (formerly MetrixLab) PACT blog post
Insights, news, and success stories
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How short-form videos took over the digital content landscape
TikTok’s success in the realm of short-format videos cannot be denied. It
Toluna announces new executive leadership team following MetrixLab acquisition
LONDON, November 6, 2023 — Toluna, the leading global insights technology and panel
Maximizing creative for the big screen: 9 best practices
Big screen advertising is a dynamic space, to say the least. Today
The PACT series part 1: Investing in distinctive packaging structure
At Toluna (formerly MetrixLab), we’ve been testing packaging design for over 10 years. Needless
How to identify the best social media platforms for your brand
In today’s dynamic cyberspace, establishing a successful social media presence for your brand, products
Consumer takeaways from the 2023 FIFA Women’s World Cup
The ninth edition of the FIFA Women’s World Cup took place in
New insights on quantifying broad audiences for your brand
Rule number 1 of the 7 marketing rules, as defined by Byron
Season two of ‘Toluna’s Gutsiest Brands’ now available for listening
The leading marketing and insights podcast is now brought to you by
What is MaxDiff and what are its benefits?
MaxDiff, which is short for Maximum Difference Scaling, is a technique used
Navigating the consumer landscape: a compass for brand builders
The world around us is ever-changing, and consequently, so is the consumer
Uncovering opportunity in third-party apps
It’s no secret that Americans are fond of third-party food delivery apps.