Published Jul 22, 2020
Michele Morelli, SVP Global Marketing Strategy
I’m thrilled to announce that we have launched a new brand identity – one that is built on 20 years of innovation and disruption. I could not be prouder. Proud of the work that was done internally as a reflection of who we are. Proud of each of the employees who not only worked tirelessly to create the brand but served as inspiration for it. And proud of the industry that evolved with us.
There are many elements to brand creation. But the one that draws the most attention is the visual identity and logo. Our new logo – powerful, modern, human – is an evolution of our old brand. Leaning on three core areas of our business – technology, expertise and insight – we have created a unique identity that fundamentally depicts what we do: move the market research industry and our clients’ business forward. Forward – enabling our customers to know tomorrow, today. Forward – empowering you to start knowing.
The brand was built on simplicity. Making the complex easy to understand is key to our market offering and is an important brand value. You can see it reflected in our new tone and in the strong yet uncomplicated geometric shapes we use in our imagery.
This simplicity extends to our corporate brand structure as well. We have reduced four business-facing brands to three so that doing business with us is easier than ever. The Toluna brand has always been about delivering insights on demand, but we have evolved to be much more. With Harris Interactive and KuRunData as part of our family, you can expect Toluna to continue delivering on our brand pillars: delivering authentic results, driving technology forward, knowing the power of people, understanding tomorrow, today and empowering you to think fast and move faster.
I invite you to explore our new identity. I truly believe it reflects the way we see our business today, and into the future as our world continues to change.