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Brand

Do you know what brand messages resonate with your consumers? Are your messages paying off? Brands are facing unprecedented challenges – but also presented with fresh opportunities. You need consumer insights to power ever evolving brand strategies now and into the future.

Build your brand now, ensure it’s fit for the future.

Understand the health of your brand

Understand the health of your brand

Develop your brand positioning with intelligence

Develop your brand positioning with intelligence

Test messaging and ensure fit with brand

Test messaging and ensure fit with brand

Ensure that you’re occupying a unique position in the market

Ensure that you’re occupying a unique position in the market

Track your brand over time

Track your brand over time

Innovative solutions designed to measure the health of your brand

Use Toluna Start’s automated, self-service solutions or count on us to help with custom research programs. We’ve built our approaches by integrating award-winning Harris Interactive methodologies into the platform, and offer services to complement our study designs.

Brand Health

Make sure you’ve designed your brand to maximize success now and into the future.

Our unique, automated, brand health framework can help you understand your brand's performance now and into the future. Assess brand vitality and fit for future with a brand score that measures performance and penetration, excitement and community. Test brand equity, future relevance, trust, consideration and recommendation.

  • Assess future relevance and brand vitality

  • Ensure your brand is fit for the future and to fight competitive threats

  • Make impactful decisions faster to ensure the future health of your brand and in-market success

Brand Health

Brand Positioning

Are you positioned well in the marketplace and telling a unique story? Do you provide messages that ladder up? Understand your position in the market today, and build for tomorrow.

Brand Positioning

Brand Tracking

Evaluate brand perception and performance over time. Understand when changes occur, and react quickly to address them, or capitalize on them.

Brand Tracking

Live Discussions

Know what your target audience thinks about your brand, your competitors and more. Engage in live discussions with your customers and know what they really think.

Live Discussions

Ready for more?

View our full suite of solutions

Ready for more?

Ready for more?

View our full suite of solutions

Ready for more?

We couple our panel, our people and
our platform to deliver the insights you need

Whether you use the Toluna Start platform yourself, or want us to help you create a research program,
we provide you with high-value, high quality insights on demand.
Click here to learn more about us and what makes us uniquely equipped to deliver for you.

Power your decisions with on-demand insights.

Toluna delivers real-time consumer insights at the speed of the on-demand economy. By combining global scale and local expertise with innovative technology and award-winning research design, we help clients explore tomorrow, now.

Power your decisions with on-demand insights.