Develop product that deliver.

Understand what works, refine what doesn’t, and bring successful products to market – always. Competition is fierce and consumer needs, preferences and behaviors are constantly adapting.

  • Move quickly and test early-stage ideas
  • Optimize features benefits and packaging
  • Uncover unmet needs – address them with a new or enhanced product or service
  • Test products early and throughout the product launch cycle

Bring products to market with confidence.

Use Toluna Start’s automated, self-service solutions or count on us to help with custom research programs. We’ve built our approaches by integrating award-winning methodologies into the platform, and offer services to compliment our study designs.

Concept Testing

Concept Testing

Quickly identify winning concepts that are distinctive, credible and will drive purchase intent

Pack Testing

Pack Testing

Fine tune the design, features, messaging and claims to drive sales

Needs Identification

Needs Identification

Know where market opportunities exist! Better understand your market and opportunities to grow

Idea Screening

Idea Screening

Find those ideas with the strongest potential to be developed into product/service concepts

Automated MaxDiff

Automated MaxDiff

Identify the strongest product/service claims amongst your target audience

Communities

Communities

Our suite of platform-based qualitative solutions provide real-time insights from your target audience.

Choice Optimization

Choice Optimization

Know what features your customers want and what they can’t live without. Determine their optimal preference.

Price Optimization

Price Optimization

Price your product right, and you’ll never feel you’ve lost customers, or left money on the table. We’ll help you price your products and services to deliver.

Range Optimization / TURF

Range Optimization / TURF

Maximize customer appeal by developing and marketing products that drive more share of category. Ensure the next product you bring to market is unique.

Resources on New Product Development

Our collection of ebooks and collateral that unveil the best practices in new product development.

New Product Development, Media

New Product Development, Media

Gather data and insights that will inform key, new product development decisions

New Product Development, Finance

New Product Development, Finance

Gather data and insights that will inform key, new product development decisions

New Product Development, CPG

New Product Development, CPG

Gather data and insights that will inform key, new product development decisions

Think it. Test it. Know it.

Flexible Application
Use Toluna Start as a standalone solution or pair it with full service from our research experts for more complex research.

Faster Decisions
Quick, reliable results and straightforward analysis provide the confidence to make better business decisions faster.

Simple Setup
Programming is easy with pre-populated questions and best practice guidance for a successful setup. You can even launch projects across multiple markets effortlessly with a single link, saving time and effort.

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