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New Product Development

When agile product development is a must, agile consumer insights are even more important. Understand what works, refine what doesn’t, and bring successful products to market – always. Competition is fierce and consumer needs, preferences and behaviors are constantly adapting.

Develop products that deliver. Bring products to market with confidence.

Move quickly and test early-stage ideas

Move quickly and test early-stage ideas

Uncover unmet needs – address them with a new or enhanced product or service

Uncover unmet needs – address them with a new or enhanced product or service

Optimize features benefits and packaging

Optimize features benefits and packaging

Test products early and throughout the product launch cycle

Test products early and throughout the product launch cycle

Use Toluna Start’s automated, self-service solutions or count on us to help with custom research programs. We’ve built our approaches by integrating award-winning Harris Interactive methodologies into the platform, and offer services to compliment our study designs.

Choice Optimization

Know what features your customers want and what they can’t live without. Understand what consumers will pay for these features, and how you compare to competitors.

Our unique, templated trade-off survey methodology asks consumers to review product features, prices, and benefits to determine their optimal preference.

  • Conduct sensitivity analysis to see what changes impact preference.

  • Attribute importance helps you understand how important each attribute is.

  • Optimize features - appeal to the greatest number of people.

Choice Optimization

Claims Test/Max Diff

You’ve created your product’s proof points, now ensure that you’re selecting the most important for marketing messages. Choose messages that are the most preferred, and most important to your target audience.

Claims Test/Max Diff

Concept Testing

You’ve developed great concepts, know what will perform best in-market.

Our unique, automated concept testing solution enables you to launch and test up to 12 concepts monadically - with the audience of your choice.

  • Test concepts at all stages and know which will perform best in-market.

  • Identify key attributes and bring them front and center.

  • Benchmark your concepts against prior performers.

  • Stated claims – appeal and believability.

  • Preference – showing all concepts together, text highlighter, Van Westendorp

Concept Testing

Idea Screening

Creating the next big thing can be difficult. Let your consumers lead the way. Our idea screening solutions can help you identify unmet needs in the market and prioritize new ideas that are sure to drive success.

Idea Screening

In Home Use Test

Let customers test your products in the comfort of their own home. Understand when, where and how they’re using your product, if it meets or exceeds their expectations, and more.

In Home Use Test

Needs Identification

Know where market opportunities exist! Better understand your market and where you may have the opportunity to grow.

Needs Identification

Pack testing

Your product won’t deliver if no one can see it. Pack testing ensures that your design, features, messaging and claims work together to sell your product.

Our unique, automated pack testing solution enables you to launch and test up to multiple package designs - with the audience of your choice.

  • Understand purchase intention, preference, distinctiveness, brand fit and more.

  • Identify packaging strengths and weaknesses.

  • Test up to 12 packs with a minimum of 100 respondents per pack.

  • Key features including heatmapping, timed exposure, and shelf testing are available within the platform.

Pack testing

Price Optimization

Price your product right, and you’ll never feel you’ve lost customers, or left money on the table. We’ll help you price your products and services to deliver.

Range Optimization / TURF

Maximize customer appeal by developing and marketing products that drive more share of category. Ensure the next product you bring to market is unique and drives more sales - rather than cannibalizing existing products.

Range Optimization / TURF

Live Discussions

Know what your target audience thinks about your brand, your competitors and more. Engage in live discussions with your customers and know what they really think.

Live Discussions

Ready for more?

View our full suite of solutions

Ready for more?

Ready for more?

View our full suite of solutions

Ready for more?

Power your decisions with on-demand insights.

Toluna delivers real-time consumer insights at the speed of the on-demand economy. By combining global scale and local expertise with innovative technology and award-winning research design, we help clients explore tomorrow, now.

Power your decisions with on-demand insights.