Know what features your customers want and what they can’t live without. Understand what consumers will pay for these features, and how you compare to competitors.
Our unique, templated trade-off survey methodology asks consumers to review product features, prices, and benefits to determine their optimal preference.
Conduct sensitivity analysis to see what changes impact preference.
Attribute importance helps you understand how important each attribute is.
Optimize features - appeal to the greatest number of people.
You’ve created your product’s proof points, now ensure that you’re selecting the most important for marketing messages. Choose messages that are the most preferred, and most important to your target audience.
You’ve developed great concepts, know what will perform best in-market.
Our unique, automated concept testing solution enables you to launch and test up to 12 concepts monadically - with the audience of your choice.
Test concepts at all stages and know which will perform best in-market.
Identify key attributes and bring them front and center.
Benchmark your concepts against prior performers.
Stated claims – appeal and believability.
Preference – showing all concepts together, text highlighter, Van Westendorp
Creating the next big thing can be difficult. Let your consumers lead the way. Our idea screening solutions can help you identify unmet needs in the market and prioritize new ideas that are sure to drive success.
Let customers test your products in the comfort of their own home. Understand when, where and how they’re using your product, if it meets or exceeds their expectations, and more.
Know where market opportunities exist! Better understand your market and where you may have the opportunity to grow.
Your product won’t deliver if no one can see it. Pack testing ensures that your design, features, messaging and claims work together to sell your product.
Our unique, automated pack testing solution enables you to launch and test up to multiple package designs - with the audience of your choice.
Understand purchase intention, preference, distinctiveness, brand fit and more.
Identify packaging strengths and weaknesses.
Test up to 12 packs with a minimum of 100 respondents per pack.
Key features including heatmapping, timed exposure, and shelf testing are available within the platform.
Price your product right, and you’ll never feel you’ve lost customers, or left money on the table. We’ll help you price your products and services to deliver.
Maximize customer appeal by developing and marketing products that drive more share of category. Ensure the next product you bring to market is unique and drives more sales - rather than cannibalizing existing products.
Know what your target audience thinks about your brand, your competitors and more. Engage in live discussions with your customers and know what they really think.
Blogs from Toluna that might interest you.
Toluna delivers real-time consumer insights at the speed of the on-demand economy. By combining global scale and local expertise with innovative technology and award-winning research design, we help clients explore tomorrow, now.