Open Nav
Cancel
Cancel

New Product Development

When agile product development is a must, agile consumer insights are even more important. Understand what works, refine what doesn’t, and bring successful products to market – always. Competition is fierce and consumer needs, preferences and behaviors are constantly adapting.

Develop products that deliver. Bring products to market with confidence.

Move quickly and test early-stage ideas

Move quickly and test early-stage ideas

Uncover unmet needs – address them with a new or enhanced product or service

Uncover unmet needs – address them with a new or enhanced product or service

Optimize features benefits and packaging

Optimize features benefits and packaging

Test products early and throughout the product launch cycle

Test products early and throughout the product launch cycle

Use Toluna Start’s automated, self-service solutions or count on us to help with custom research programs. We’ve built our approaches by integrating award-winning Harris Interactive methodologies into the platform, and offer services to compliment our study designs.

Needs Identification

Know where market opportunities exist! Better understand your market and where you may have the opportunity to grow.

  • Identify the most important consumer needs and possible market gaps

  • Develop needs with the strongest potential into new products or service ideas or concepts

Needs Identification

Idea Screening

Creating the next big thing can be difficult. Let your consumers lead the way. Our idea screening solutions can help you identify unmet needs in the market and prioritize new ideas that are sure to drive success.

  • Further develop ideas after the needs identification stage

  • Test and rank product and service ideas for appeal, relevance, differentiation and brand fit

  • Focus your effort and investment on the strongest ideas to develop further

Idea Screening

Automated Max Diff

Unlock deeper consumer insights with Toluna Start's automated MaxDiff solution.

Why Choose Toluna Start for MaxDiff Analysis?

  • Flexible Application: Use MaxDiff as a standalone solution or seamlessly integrate within any survey to include additional questions

  • Faster Decisions: Quick, reliable results and easy, clear analysis give you the confidence to make better business decisions faster

  • Simple Setup: Programming is simple with pre-populated questions and best practice guidance to set you up for success

  • Global Scale: Easily launch projects across multiple markets with a single link to save time and effort

Automated Max Diff

Concept Testing

You’ve developed great concepts, know what will perform best in-market.

Our unique, automated concept testing solution enables you to launch and test up to 12 concepts monadically - with the audience of your choice.

  • Test concepts at all stages and know which will perform best in-market.

  • Identify key attributes and bring them front and center.

  • Benchmark your concepts against prior performers.

  • Stated claims – appeal and believability.

  • Preference – showing all concepts together, text highlighter, Van Westendorp

Concept Testing

Pack testing

Your product won’t deliver if no one can see it. Pack testing ensures that your design, features, messaging and claims work together to sell your product.

Our unique, automated pack testing solution enables you to launch and test up to multiple package designs - with the audience of your choice.

  • Understand purchase intention, preference, distinctiveness, brand fit and more.

  • Identify packaging strengths and weaknesses.

  • Test up to 12 packs with a minimum of 100 respondents per pack.

  • Key features including heatmapping, timed exposure, and shelf testing are available within the platform.

Pack testing

Choice Optimization

Know what features your customers want and what they can’t live without. Understand what consumers will pay for these features, and how you compare to competitors.

Our unique, templated trade-off survey methodology asks consumers to review product features, prices, and benefits to determine their optimal preference.

  • Conduct sensitivity analysis to see what changes impact preference.

  • Attribute importance helps you understand how important each attribute is.

  • Optimize features - appeal to the greatest number of people.

Choice Optimization

Price Optimization

Price your product right, and you’ll never feel you’ve lost customers, or left money on the table. We’ll help you price your products and services to deliver.

Range Optimization / TURF

Maximize customer appeal by developing and marketing products that drive more share of category. Ensure the next product you bring to market is unique and drives more sales - rather than cannibalizing existing products.

Range Optimization / TURF

Live Discussions

Know what your target audience thinks about your brand, your competitors and more. Engage in live discussions with your customers and know what they really think.

Live Discussions

In Home Use Test

Let customers test your products in the comfort of their own home. Understand when, where and how they’re using your product, if it meets or exceeds their expectations, and more.

In Home Use Test

Blogs related to New Product Development

Blogs from Toluna that might interest you.

Blog

Creating the Case for Needs Identification and Idea Screening

Blog

Developing a Framework for Agile New Product Development in Financial Services

Blog

Developing a Framework for Agile New Product Development in CPG

Blog

Top Tips for Choice Optimization  

Blog

How to Avoid Cannibalization of Products

Blog

Top Tips for Needs Identification and Idea Screening

Blog

Top Tips for Claims Testing

Blog

Top Tips for Pack Testing

Blog

Five Keys to a Successful Product Launch in 2021

Blog

3 Steps to Conducting A Meaningful Concept Test

Webinars related to New Product Development

Webinars from Toluna that might interest you.

Webinar

Accelerate Your Product Development Cycle Through Quality Insights

Webinar

Concept Testing to Support New Product Development

Resources related to New Product Development

Resources from Toluna that might interest you.

Sell Sheet

Claims Testing

Sell Sheet

Idea Screening

Video

Needs Identification

Sell Sheet

Concept Testing

Sell Sheet

Shelf Testing

Sell Sheet

Pack Testing

eBook

Understanding the Way Consumers Perceive Buy and Try New Products in a Year Like No Other

eBook

The Power of Agile Decision-Making and CPG

Research

Pukka Pies, New Product Development

eBook

Power New Product Development with Agile Insights, Media

Ready for more?

View our full suite of solutions

Ready for more?

Ready for more?

View our full suite of solutions

Ready for more?

Power your decisions with on-demand insights.

Toluna delivers real-time consumer insights at the speed of the on-demand economy. By combining global scale and local expertise with innovative technology and award-winning research design, we help clients explore tomorrow, now.

Power your decisions with on-demand insights.
This site is registered on wpml.org as a development site.