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Market understanding

Gain a deeper understanding to ensure you’re making the right decision – every time. Build your company’s tomorrow by understanding your consumers and their needs, better than ever.

Think fast–move faster.

Understand market size, landscape and key competitors

Understand market size, landscape and key competitors

Evaluate strengths, opportunities and weaknesses

Evaluate strengths, opportunities and weaknesses

Capitalize on key trends no matter when they arise

Capitalize on key trends no matter when they arise

Segment your market and engage with the right audiences

Segment your market and engage with the right audiences

Make the right decision - every time.

Use Toluna Start’s automated, self-service solutions or count on us to help with custom research programs. We’ve built our approaches by integrating award-winning Harris Interactive methodologies into the platform, and offer services to complement our study designs.

Attitude and usage

Understand consumer interest in your brand, how and when they use your product and more.

Attitude and usage

Customer Satisfaction and Loyalty

Know what makes your customers tick, what drives satisfaction, and measure engagement over time. Capitalize on loyal customers. Ensure you win customers back when you need to.

Customer Satisfaction and Loyalty

Market Sizing

How big is your market? Have you reached the upper limits, or do you have more work to do, and customers to win? We can help you understand your market better.

Market Sizing

Net Promoter

Are your customers satisfied with your product or service? Do they value your brand? Will they convince a friend to try your product? Understand their net promoter score.

Net Promoter

Path-to-Purchase/User Journey

Where do customers hear about you first, and how do they engage with your product. Where do they try, and where do they buy. We can offer unique insights and behavioral data to provide a 360 view.

Path-to-Purchase/User Journey

Segmentation

Each customer is unique, but we can help you understand customer segments and design more effective marketing strategies to maximize engagement.

Segmentation

Live Discussions

Know what your target audience thinks about your brand, your competitors and more. Engage in live discussions with your customers and know what they really think.

Live Discussions

Ready to start knowing?

View our full suite of solutions

Ready to start knowing?

Ready to start knowing?

View our full suite of solutions

Ready to start knowing?

We couple our panel, our people and
our platform to deliver the insights you need

Whether you use the Toluna Start platform yourself, or want us to help you create a research program,
we provide you with high-value, high quality insights on demand.
Learn more about us and what makes us uniquely equipped to deliver for you.
About us

Power your decisions with on-demand insights.

Toluna delivers real-time consumer insights at the speed of the on-demand economy. By combining global scale and local expertise with innovative technology and award-winning research design, we help clients explore tomorrow, now.

Power your decisions with on-demand insights.
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