Can AI help raise the next generation of spenders?

Can AI financial agents help parents raise the next generation of spenders?

Toluna explores AI's potential in reshaping financial education for Gen Alpha and how businesses in the finance and digital space can help raise the next generation of confident consumers.

Toluna

Gen Alpha is growing up in a financial world unlike anything previous generations learned to navigate. Digital payments, mobile wallets, online banking, QR codes, and the like have transformed the way money is understood and spent. In this evolving age, financial decisions are fast, seamless, and increasingly invisible.

For parents, this poses a new challenge: how can they teach their children healthy financial habits when so many of their spending decisions happen without their knowledge or guidance?

In this whitepaper, we explore the potential of AI to bridge this gap. Drawing from research across six APAC markets, we’re unpacking how Gen Alpha is learning about money, parents’ role in guiding healthy financial habits, and how businesses across the board – from banks and fintechs to digital platforms, payment providers, and beyond – can leverage AI to support parents in their children’s financial journey.

What you’ll learn

The impact of an evolving digital world on Gen Alpha’s financial education and the challenge for parents
Parents’ attitudes towards AI-assisted financial guidance and the capabilities they value most
How businesses can leverage AI to create timely, teachable moments that guide Gen Alpha’s financial decisions
Actionable insights for designing AI-powered financial experiences that families trust
What the future of financial education looks like for businesses across the financial and tech landscape