Become a Toluna Start expert
Build the skills and confidence to get more from the intuitive Toluna Start platform and turn your research into real business impact, with Toluna Start Academy.
Build the skills and confidence to get more from the intuitive Toluna Start platform and turn your research into real business impact, with Toluna Start Academy.
Toluna Start is our industry-leading end-to-end research platform that brings together everything you need to conduct agile research in one seamless experience. Toluna Start offers real-time access to a global community of over 79 million consumers – as well as our synthetic personas that mimic real human behavior – so you can reach the right audiences at the right time.
Intuitive by design and powered by AI, Toluna Start facilitates all kinds of research: brand tracking, packaging testing, market exploration, media effectiveness, and more. The platform is trusted by brands and agencies across the globe to move from research to impactful decision-making with speed and ease.
Join Toluna Start Academy to learn how to conduct faster, smarter research and get the most out of the platform. This 3-part webinar series explores key capabilities, best practices and real-world use cases to help you build confidence and maximize the value of Toluna Start.
Wave 2 will be launched in September. Stay tuned!
Session 1
Speed to insight: a live tour of Toluna Start’s end-to-end research platform
Learn how to uncover meaningful insights at the speed of business with advanced technology, a best-in-class respondent ecosystem, and agile solutions within Toluna Start. Whether you’re looking to accelerate decision making, scale research capabilities, or deepen consumer understanding, this demo will show you how to use Toluna Start across your research needs.
Learn how to engage with your exact target audience in real time and capture authentic consumer feedback
Walkthrough of our brand-new drag-and-drop survey wizard that makes designing and launching studies effortless
See how conversational AI and natural language processing turn raw verbatim responses into instant insights
Get an inside look into our intuitive dashboards and KPI info-boards that make complex data easy to interpret and share
Get a sneak peek into the Toluna Start roadmap, as well as what’s planned for the future
When: 27 Jan 2026
4:00pm CET / 10:00am ET
Speakers:
Mark Hallums, MD Platform & Technology, Europe
Jethro Hansell, Director, Customer Success UK & NL
Session 2
Designing surveys that deliver: essentials for high-impact insights
Gain a solid understanding of how to build high-quality surveys in Toluna Start with speed and confidence. In this session, we’ll share the core principles of strong questionnaire design and how best-practice methods lead to clearer, more accurate, and more actionable data. We’ll also show you how AI-powered tools can deepen your market understanding and elevate the impact of your research.
Building blocks of effective questionnaire design for clear, respondent-friendly surveys
How Toluna Start’s AI-powered features can enhance your analysis and uncover new opportunities in your insights
Best practices for gathering high-quality, actionable data that fuels smarter decisions
When: 28 Jan 2026
4:00pm CET / 10:00am ET
Speakers:
Mark Hallums, MD Platform & Technology, Europe
Jethro Hansell, Director, Customer Success UK & NL
Session 3
From data to action: best practices for powerful analysis in Toluna Analytics
Discover how to turn survey data into clear, actionable insights. You’ll learn how to navigate the platform’s core functionality, analyze simple and complex datasets, and bring results to life. See first-hand how intelligent segmentation, AI-powered open-end analysis, and flexible export options help you move beyond data reporting to insight storytelling, ensuring your research delivers real business impact.
How to confidently analyze data in Toluna Analytics using filters, NET results, significance testing, and advanced question types
Discover best practices for interrogating your data through subgroups and unlock deeper AI-generated insights from open-ended responses
Learn how to efficiently export and share results in multiple formats (including PowerPoint, Excel, tabulations, individual tables, and interactive HTML links) to meet stakeholder needs.
When: 29 Jan 2026
4:00pm CET / 10:00am ET
Speakers:
Mike Bamford, Research Manager