AI & Innovation
Where human truth is amplified by AI
Where human truth is amplified by AI
Since 2019, Toluna has been exploring the potential of artificial intelligence to help brands uncover deeper understanding, move faster, and make more confident decisions.
Today, AI is embedded throughout our research ecosystem, from survey design and open-ended analysis to automated reporting, quality controls, and innovative solutions powered by our groundbreaking synthetic personas.
At Toluna, we combine artificial intelligence with human expertise to ensure every innovation delivers practical value. Grounded in high-quality first-party data and decades of research experience, our AI-powered solutions, features, and processes are designed to deliver trustworthy insights that help brands stay ahead.
Scale research with intelligence grounded in human truth. Built from anonymized first-party data, our ground-breaking synthetic personas deliver nuanced, human-like insights that fuel confident decisions.
Accelerate testing and validation with solutions powered by synthetic personas. Creative Pre-Test Instant and Claims Test Instant help brands evaluate advertising, claims, ideas, and messaging with unprecedented speed and scale.
Gather richer responses and uncover deeper meaning from open-ended feedback with QProbe and SmartCloud. Through automated probing, theme extraction, and sentiment coding, teams can move from raw feedback to trustworthy, actionable insights faster.
We understand that better input leads to better outcomes, and that trustworthy AI starts with high-quality data. Our AI solutions are supported by rigorous quality standards through the Toluna QSphere framework and grounded in first-party data from our global panel of over 79 million consumers.
We believe AI should enhance human expertise, not replace it. By combining our advanced technology with decades of research experience, we can ensure your insights remain meaningful, actionable, and grounded in proven research methodologies and best practices.
We are committed to making our use of AI clear, understandable, and transparent. Through our clear methodologies and AI Model Trust Cards, we ensure clients understand how our solutions work and why they can trust the results.
Our in-house experts employ advanced AI technologies and modeling techniques to continuously improve the performance, accuracy, and scalability of our AI-powered solutions.
AI is embedded throughout our solutions and the Toluna Start platform. From data collection and analysis to reporting and quality controls, AI enhances every stage of the research process.
Our AI-powered solutions help you move from questions to decisions faster. From accelerated testing with synthetic personas to automated reporting, AI enables new levels of speed, scale, and efficiency across the research journey.
With features like QProbe and SmartCloud for open-ended responses, AI Highlights for automated summaries, and auto-transcription tools, you can analyze your findings and create clear, shareable outputs even faster.
Quality is at the heart of our AI strategy. AI-powered quality controls and the Toluna Qsphere framework help to protect data integrity across respondents, surveys, and analysis, ensuring your insights remain reliable and actionable.
Explore the latest AI-powered research solutions, industry trends, and expert perspectives from Toluna.
Behind every insight is a powerful technological ecosystem. Discover how Toluna combines AI, engineering, and platform innovation to help researchers move faster and uncover deeper understanding.
Trustworthy AI starts with trustworthy data. Explore how Toluna combines advanced technology, expert oversight, and rigorous quality standards to protect data integrity and ensure reliable research outcomes.
From consumer intelligence and open-ended analysis to automated reporting and quality controls, reach out to us to discover how Toluna’s AI-powered capabilities can help you move faster, uncover deeper understanding, and make confident decisions.
