A strong brand is crucial to standing out from the competition and achieving your business goals. Toluna’s Brand Assessment solutions help you understand your brand’s current performance and growth potential within the competitive marketplace, empowering you to make swift, informed, and impactful decisions.
Just as we need regular doctor’s visits to monitor our health, brands require consistent tracking to ensure they remain strong, relevant, and competitive in the market. Brand health tracking helps you understand how your brand is being perceived, what its strengths are, and where there’s room for improvement.
Brand tracking has been around for a while, but traditional methods alone can’t cater to rapidly shifting market trends and consumer needs. The way we think about brands has changed, and consequently, so has the way we measure brand health. To stay ahead in today’s fast-paced data-driven landscape, you need an advanced agile approach that fuels quick decisions and long-term success.
Our powerful survey-based brand tracking solution that tackles the full ecosystem of brand influences. Leveraging advanced analytics modeling, TEMPO provides comprehensive insight into the levers that influence consumer choice.
Our digital brand health measurement solution that analyzes consumer-generated content to assess brand perception, audience sentiment, and online reputation. Brand Fame delivers data-driven insights to enhance brand strategy, optimize digital presence, and foster continuous improvements.
TEMPO brand tracking offers a smart, modern approach that draws from brand equity and contemporary marketing measurement theory and empirical research. From full equity deep dives and ongoing pulse monitoring to annual brand health checks or periodic key metric checks, TEMPO offers a flexible approach, tailored to your needs and budgets.
Our brand tracking measurement framework is built on the latest thinking and leverages advanced analytics modeling, providing comprehensive insight into the levers that influence consumer choice. The framework comprises three key components needed to tackle the full ecosystem of brand influences: emotional resonance (E), mental availability (M), and physical availability (P).
Holistic brand equity reviews allow you to identify priority brand opportunities so you can effectively focus investment and resource allocation.
Monitor the metrics that matter and keep your finger on the pulse with state-of-the-art dashboard reporting to guide course correction.
Advanced modeling identifies the KPIs that will drive growth for your brand, and which levers to pull to influence them.
Prioritize the messages that connect to your brand growth objectives and KPIs.
Gain smart, academically grounded insights that are straightforward and easy to understand. Easily adopt our simple and intuitive framework in day-to-day decision making to drive brand growth.
A multi-tiered, customizable approach allows you to evolve your tracking program with ease as your business grows and changes, with modular add-ons to address different business questions.
Our teams are ready to collaborate with your brand and research teams to provide the best insights and advice to help you make better decisions to grow your brand.
In today’s digital landscape, social media platforms and consumer-generated content have become increasingly important in shaping brand perception. They’re valuable resources for consumers to voice their opinions, share their experiences, and engage with businesses. Tapping into these rich conversations can unlock valuable social insights, revealing consumers’ needs, preferences, and behaviors.
Our Brand Fame solution enables you to monitor, understand, and improve your brand’s digital performance by actively listening to your digital audience and uncovering what’s being said about your products, services, and campaigns online.
There are scores of social listening tools on the market, but their capabilities are limited to monitoring and their data quality often falls short. Knowing what consumers are saying about your brand is one thing; translating this information into meaningful action requires high-quality, reliable data.
Brand Fame bridges this gap and offers more than social listening: it transforms consumer-generated content into actionable recommendations so that you can implement meaningful changes to your marketing and business strategy and position your brand for lasting success.
High degree of actionability, through high-quality data and a clear, comprehensive understanding of your digital brand health
Increased sales, as Brand Fame is validated to predict future sales growth
Seamless integration with your survey-based equity tracker (TEMPO or other). Alternatively, you can use Brand Fame independently as your primary brand health tracker
Faster decision making with near real-time results for timely, data-driven action
Seamless integration with your survey-based equity tracker (TEMPO or other). Alternatively, you can use Brand Fame independently as your primary brand health tracker
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