AI & Innovation

OUR APPROACH TO AI

Since 2019, Toluna has been at the forefront of applying AI to market research, turning emerging technology into practical innovation that helps brands stay one step ahead.

Today, AI is embedded throughout our research ecosystem, from survey design and open-ended analysis to automated reporting, quality controls, and groundbreaking solutions powered by synthetic personas.

By combining artificial intelligence with human expertise, high-quality first-party data, and decades of research experience, we’re removing the traditional tradeoff between speed and confidence. The result is faster, more scalable research grounded in human truth.

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◆ reach

Synthetic Personas

Go beyond traditional audience constraints with limitless, scalable consumer intelligence built from our proprietary first-party data.

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◆ Collect

QProbe

Capture richer, more detailed responses with intelligent, automatic follow-up questions that encourage respondents to expand on their answers.

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◆ Understand

SmartCloud

Screen claims, ideas, flavors, product features, and brand messaging without the time and cost constraints of traditional testing.

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◆ Communicate

AI-powered reporting

Transform findings into clear, shareable outputs faster with automated summaries, transcription, and insight generation.

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◆ protect

QSphere

Apply AI-powered fraud detection and data integrity checks throughout the research process to help ensure trustworthy results.

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◆ reach

Synthetic Personas

Go beyond traditional audience constraints with limitless, scalable consumer intelligence built from our proprietary first-party data.

Learn more →

Want to explore what AI could unlock for your research?

Moving faster shouldn’t mean sacrificing confidence. Our AI innovations combine trusted first-party data, proven research expertise, rigorous validation, and transparency to deliver intelligence brands can rely on.

Grounded in trusted data

Our proprietary global panel of 81+ million consumers provides the high-quality first-party data behind our AI innovation, grounding insights in real human attitudes, behaviors, and experiences.

Powered by research expertise

Decades of research experience inform how we develop and apply AI, combining advanced technology with proven methodologies and human expertise.

Proven in practice

Creative Pre-Test Instant and Claims Test Instant put our synthetic personas to work, helping brands test creative, claims, ideas, and messaging at speed and scale while maintaining confidence in the results.

Transparent by design

Clear methodologies and AI Model Trust Cards provide visibility into how our AI solutions work, supporting responsible use and helping clients understand the results they rely on.

Explore our AI leadership

Explore the thinking, research, and real-world applications shaping Toluna’s approach to AI-powered research.

Toluna featured on USA Today

“AI is augmenting what we do. It’s increasing the speed, agility, and reach of research, but it’s not replacing human intelligence.”

Frank Smadja, Chief Technology Officer

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Ready to find out what AI can unlock for your research?

Talk to our experts about how Toluna’s AI innovations can help you accelerate research, expand what’s possible, and deliver intelligence you can trust.

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AI is just one part of the story. Explore more of the technology and quality foundations behind Toluna’s research ecosystem.

Innovation beyond AI

Discover the technology, engineering, and platform innovation that power Toluna and help researchers work smarter at scale.

Curious about using AI for research? Let’s talk →

Quality you can trust

Discover how rigorous standards, expert oversight, and advanced technology come together to protect data quality throughout the research journey.

Explore our research technology →

AI & Innovation

Since 2019, Toluna has been at the forefront of applying AI to market research, turning emerging technology into practical innovation that helps brands stay one step ahead.

Want to know more?

Redefining what’s possible with AI

Synthetic Personas

QProbe

SmartCloud

AI-powered reporting

QSphere

Synthetic Personas

QProbe

SmartCloud

AI-powered reporting

QSphere

Want to explore what AI could unlock for your research?

Want to explore what AI could unlock for your research?

Grounded in trusted data

Powered by research expertise

Proven in practice

Transparent by design

Explore our AI leadership

Toluna featured on USA Today

More insights from our experts

4 questions to evaluate synthetic research capabilities

AI meets EQ: the emotional intelligence of Toluna Synthetic Personas

How Toluna Synthetic Personas capture cultural nuance

Creative effectiveness at AI speed

How GenAI is transforming market research

The power of virtual panels

The rise of AI-native research

Identifying the #1 Christmas ad with Toluna Synthetic Personas

Validating intelligence: the human touch behind reliable AI

AI and data quality: navigating risks and embracing opportunities in market research

The future of insights is AI-powered

ESOMAR 20

AI model trust card

Ready to find out what AI can unlock for your research?

Continue exploring

Innovation beyond AI

Quality you can trust