Trusted consumer intelligence that combines AI and first-party human truth to keep you one step ahead.   

“We worked with Toluna’s legacy brand MetrixLab on our brand equity tracking and in-market campaign evaluations, across our categories and brands in Europe. Their solutions in both areas fit perfectly with our needs and always provide very tangible and actionable insights that we can immediately put to work. While MetrixLab – Toluna comes with tools, what I appreciate is that they are market researchers at heart: they will always adjust and customize depending on the brief, which is very much needed given that one size does not fit all.”

Vito PetrosinoSenior Director Confectionary Europe, Strategy, Insights & Analytics

“Toluna Start is probably the best investment we’ve made recently. It’s helped us gather consumer insights super quickly, test concepts on the fly, and uncover those hidden gems that make all the difference. The platform is easy to set up, turnaround is fast, and when you need to do something a bit more complicated, their support team is responsive and helpful – and a pleasure to work with. It’s transformed how we work; turning “we should look into that” into actionable insights before the coffee gets cold. I’d recommend it to anyone in a heartbeat, even though part of me wants to keep it a secret.“

Jerome LinderHead of Consumer & Market Insights, APAC

“AI testing enables rapid validation across upper and lower funnel assets that were previously hard to test. With Toluna’s intuitive DIY approach, we make faster, more confident decisions in a rapidly evolving AI landscape.”

Christopher TrenkelTeam Lead Brand Insighs & Business impact Volswagen