About

Who we are

Toluna is a global insights leader that equips our clients with the confidence to make smarter and faster business decisions, keeping their brands one step ahead.

We operate at the forefront of global insights excellence, leading the era of AI-driven research with transformative innovation from end to end.

For over 2 decades, we’ve helped brands big and small increase their impact through data-driven strategy, innovative solutions, deep field expertise, our agile insights platform Toluna Start, and an expansive global panel of over 79 million consumers. With offices across the globe, we deliver cutting-edge research to the world’s leading brands in over 75 markets.

Consistently ranked by GRIT as a top innovative supplier, we are recognized for pushing the industry forward and are committed to redefining the limits of modern research.

Watch our story

How we got here

Throughout the years, Toluna has faced challenges, achieved milestones, innovated in transformative ways, and grown alongside the needs of our clients. At every stage of change, one thing has remained constant: our commitment to helping brands create real, lasting impact and stay one step ahead.

Toluna builds and launches the industry’s leading synthetic personas, delivering AI-powered innovation that drives the industry forward again,

Toluna acquires global market research provider MetrixLab.

Toluna acquires American market research firm GutCheck, marking a significantly greater presence in North America.

Toluna launches Toluna Start, the first end-to-end consumer intelligence platform.

Toluna expands market research panel reach in APAC by acquiring Shanghai KuRun Information Technology (KuRunData)

Toluna acquires digital market research services provider Harris Interactive.

Toluna’s presence expands to 27 countries.

Toluna is founded as a consumer research company with a simple vision: empowering the world with extraordinary brands and products through trailblazing insights.

Why Toluna?

Toluna is built to keep our clients one step ahead through:

Innovation leadership

25 years of consistently raising the bar for global insights: we were the first to market with global online panels and developed the industry’s most advanced DIY platform, Toluna Start.

Next-gen AI capabilities

Our AI capabilities have been in production long before AI entered the mainstream. We combine AI with human intelligence, ensuring every AI-powered output is rooted in high-quality human input.

Industry-leading panel

Our global first-party panel community of 79M+ members offers unmatched access to insights at scale. Our virtual panel extends this reach even further, powered by our synthetic personas that are 80% correlated with human truth.

Our values

Our company values are as foundational as our ABCs. These are the principles we work with to keep winning and to keep loving our work:

We take initiative, do what we say, and communicate truthfully with our clients and colleagues.

We are action-oriented, with a commitment to always strive for excellence.

Our approach to teamwork is centered on connectedness, togetherness, and curiosity.

We communicate openly and respectfully through evidence-based debating that enables us to make timely decisions.

We strive to be inclusive and empathetic, understanding others’ needs and elevating them.

Frederic-Charles Petit

Founder and CEO

Bio: Frédéric-Charles Petit is the Founder and CEO of Toluna. He has built the company into a tech-enabled, AI-first research powerhouse.
Petit has been a pioneer in embedding AI-driven solutions, real-time insights, and flexible service models in pursuit of his vision to push research beyond limits -from today’s constraints to tomorrow’s unlimited possibilities — enabling brands to access insights with unmatched speed, scale, and intelligence.

Renee Smith

EVP Global Innovation

Bio: Renee Smith is an innovation leader and Global Head of Innovation and Insights at Toluna. She drives the company’s forward-looking agenda around synthetic data, AI, and new methods for delivering research and consumer insights.

Priyanka Sarkar

CRO

Bio:
Priyanka Sarkar is Chief Research Officer at Toluna, where she oversees the company’s global research, advanced analytics & data science, and customer success functions.

With responsibility for research, advanced analytics, and data science, she is particularly focused on harnessing AI and new technologies to enhance insight delivery and business impact.

Frank Smadja

CTO

Bio: Frank Smadja is a technology visionary and Toluna’s Chief Technology Officer. He leads Toluna’s engineering, product development, IT, and innovation efforts, driving the evolution of Toluna’s platform and technological architecture.

Angela Morgans

CSO

Bio: Angela Morgans is Chief Commercial Officer, Europe at Toluna. Angela leads the development and execution of commercial strategies, client growth, and go-to-market initiatives across European markets.

Lucia Moir

COO

Bio: Lucia Moir is Chief Operating Officer at Toluna. She leads global operations to deliver scalable, high-quality delivery and drive strategic transformation across the business.  

Pierre Camagne

CFO

Bio: Pierre Camagne is a seasoned finance executive currently serving as Chief Financial Officer at Toluna. In this role, he leads Toluna’s global financial strategy and reporting, helping steer the company’s growth, integration efforts, and financial resilience.

Mark van der Pols

Vice President, Business Finance

Bio: Mark van der Pols is a seasoned finance executive and Executive Vice President, Business Finance at Toluna. He is responsible for developing financial strategy, aligning strategic financial planning with execution, and driving growth and financial performance improvement initiatives.

Scott Axcell

CMO

Bio: Scott Axcell is a transformative growth marketing leader and Chief Marketing Officer at Toluna, where he leads branding, demand generation, product marketing, creative, digital marketing, and marketing operations while serving on the executive leadership team. 

Michael Dawson

Global Managing Director – TolunaID

Bio: In his role as Managing Director, Michael Dawson brings more than 20 years of strategic business leadership to lead his global team and deliver outstanding client impact. Over his 15-year career at Toluna, he has overseen partnerships with top global insight and consulting firms, helping drive innovation in digital research.

Paul Hambly

Global Head of Panel & Supply

Bio: Paul Hambly is a veteran leader in the insights and panel industry, serving as Global Head of  Panel & Supply at Toluna.
His responsibilities include devising and executing the strategy for Toluna’s global panel network, ensuring quality, scale, and responsiveness to client needs.

About us