Real-time insights at the speed of the on-demand economy. Global scale, innovative technology and research design.
Toluna is the parent company of Metrixlab, Harris Interactive, GutCheck and KuRunData. Together, we push market research toward a better tomorrow.
Toluna empowers leading brands and agencies to conduct research without limits by unifying the best of technology, the best of research science, the best of global panel, and made-to-measure service to scale your business. Toluna is powered by 2500 employees worldwide, delivering critical insights in over 90 markets to over half of the Fortune 500. Together, we strive to push the field of market research toward a better tomorrow.
What does this mean for you? It means you can get more research done in less time with less budget. It means you can design a research program that meets your needs, whether that’s self-service or full consultancy. It means you can trust your insights because quality is baked into every part of our process. And it means you can do it at scale.
With a single login, insight professionals can perform quantitative and qualitative research – either through self-service solutions or through custom research programs built with the help of research and service experts.
Toluna Start is flexible and can be used for simple quick-turn research to highly complex research projects making it the single source insights platform for true end-to-end market research needs. And Toluna’s consumer panel is seamlessly integrated, deliver insights in real-time, not days or weeks.
Award-winning custom research and sector expertise incorporating our best thinking into our platform.
Whether you need a little help or a fully customized insights approach, we have a team of experts here to support you along the way.
Our panel connects you to a social voting network of over 72+ million consumers in 70+ countries. Advanced targeting capabilities include access to the Chinese marketplace.
As a dynamic global market research and insights company, MetrixLab challenges the conventional wisdom surrounding insights. Their blend of evolving technology and passionate experts empowers both global and local brands to drive maximum impact. Metrixlab fosters partnerships that fuel sustainable and equitable growth. From creative testing to brand tracking, packaging optimization to e-commerce solutions, their versatile suite of solutions caters to diverse budgets, timelines, and business needs.
Harris Interactive excels in the European market by providing essential consumer intelligence that simplifies intricate decision-making. A distinctive approach combines sector expertise with award-winning research designs, alongside innovative tools and technology. Their comprehensive proficiency covers research design, implementation, analysis, and reporting, with particular strengths in customer experience, brand strategies, and new product development.
GutCheck is the Agile Human Experience Intelligence™ company. Building on the agile principles of speed and cost-efficiency, GutCheck leverages innovative technologies and deep human expertise to bring brands closer to authentic, contextualized human experiences, so they can confidently make the key decisions to drive growth through better innovation and brand building.
Operating in the Asia Pacific region, KuRunData proudly hosts the leading panel community in mainland China. Their commitment is to provide swift and crucial insights through cutting-edge digital research and technology. With a diversified portfolio, including seamless WeChat integration, they are at the forefront of delivering critical information to businesses operating in this dynamic and vibrant region. Whether you're looking for market trends, consumer behavior, or industry-specific insights, KuRunData has you covered.
In the power of moves, the little ones, and the bold ones that transform the present and bring a better tomorrow into today.
We - the explorers, the doers, the thinkers, the starters. We drive innovation through connections turning millions of human interactions into insights and insights into quantum leaps. We harness the power of opinion, revealing the unique story behind every voice with the force to reshape the future in the moment.
It's a dare to create what's impossible. To uncover what could be and make it real. After all, the future doesn't shape itself. We let you explore tomorrow, now. To move from the unknown to the known. That's what keeps us moving forward. And forward is what we do best.
We take initiative, do what we say, and communicate truthfully with our clients and colleagues.
We are action-oriented, with a commitment to always strive for excellence.
Our approach to teamwork is centered on connectedness, togetherness, and curiosity.
We communicate openly and respectfully through evidence-based debating that enables us to make timely decisions.
We strive to be inclusive and empathetic, understanding others' needs and elevating them.
