Media and Entertainment

The ninth edition of the FIFA Women’s World Cup took place in August and had millions of people from across the globe turning their eyes towards Australia. As with any event on such a global scale, many leading brands invested heavily in advertising to get in front of this large, diverse audience. However, in order to truly understand the return on such a significant investment, it’s critical that brands measure the impact through consumer research.

The FIFA World Cup is not merely an international football competition, but also an emotion shared by football enthusiasts across the globe. With the 22nd edition of the World Cup being played in the Arab world for the first time, we conducted a study among football followers in UAE, KSA, and the host country, Qatar, […]

With the rise of subscription models, major mergers and acquisitions, and the dawn of web 3.0, we’re witnessing seismic changes in the video game sector. I want to share some thoughts on some of the sector’s major trends, which are informed by robust research we recently conducted here at Toluna/Harris Interactive. The video gaming sector […]

Just like in other entertainment and media sectors, subscriptions are becoming the name of the game in the gaming industry. Offerings such as Xbox Game Pass and the newly revamped PlayStation Plus have become huge areas of focus for Microsoft and Sony, respectively, which has led to a spending spree on publisher, studio, and IP […]

Originally published by Stratégies Here’s a riddle for you. 1. I am not in the dictionary, but I’m already a widely used word 2. I am virtual, but I’ve never been so real 3. I am everywhere, but nowhere at the same time If your answer is the Metaverse, you are like the 41% of […]

In today’s tech-driven world, gaming goes well beyond the hobby it was once considered. With more than 2.7 billion gamers worldwide, the global gaming industry has an estimated value of more than $150 billion and counting. These staggering figures show that this is a booming space that presents tremendous opportunity to businesses worldwide. And mobile […]

Across the globe, consumer behaviours and attitudes continue to rapidly evolve. For TMTE (Technology, Media, Telecoms, and Entertainment) brands, it’s imperative to stay on top of these changes in order to position themselves—and their products and services—for success in the marketplace. Consider these findings from Wave 17 of our Global Consumer Barometer, which was fielded […]

New product development is crucial to staying ahead of the competition and ensuring relevance in highly competitive and fast-moving markets such as the TMTE landscape. Tech companies need to see past the functionality of new product features as consumers are faced with increasing choice and rapid imitation. They also need to ensure their innovations deliver […]

Originally Published by Gambling Insider In its ‘State of the Gambling Market 2021: UK & US’ report, Toluna and Harris Interactive has outlined current gambling interests and attitudes amid unprecedented times for the gambling industry in both regions.   Using Toluna Start, Toluna and Harris Interactive conducted 4,248 interviews (2,129 in the UK, 2,119 in the […]

The mobile gaming sector is growing at an exponential rate with more game publishers releasing mobile-compatible versions of popular PC titles. Accelerated development of new mobile and smartphone technologies, declining data plan costs, rapidly changing consumer preferences, increasing competition, and untapped demographics all fuel the demand for online mobile gaming, driving gaming companies to invest […]