Drive sales with powerful packaging design

Ready to improve your designs and drive more brand impact? Toluna’s packaging testing solutions ensure that your packaging gets noticed, communicates efficiently and drives sales.

Unlock the power of your packaging design

Does your packaging design attract attention? Can a consumer easily find your package on the shelf? How do key communication and visual elements of the design work together to persuade consumers? Optimize your packaging with confidence by gaining a clear understanding of these factors with PACT. This suite of package testing solutions uncovers and illuminates the power of your existing or potential pack designs to help you make sure that your packaging is as powerful as possible.

Also interested in our Shopper solutions?

Learn more

Our solutions

We are with you at every step of your pack development, from inspiration to implementation. The PACT suite uses modular approaches to be fully tailored to your needs and budget, with eight solution options for different use cases. We deliver a holistic perspective on the power of packaging design by leveraging a mix of implicit, explicit and visual techniques, including virtual shelf exercises. Our integration of cutting-edge AI and other innovative technologies across the PACT suite helps you analyze and improve your packaging in powerful new ways.

PACT Instant

is a hybrid AI-powered diagnostic tool for instant benchmarking of your current design and/or exploration of early-stage design ideas, at a low cost and with results in 48 hours.

PACT Equity

reveals the overall design equity, as well as strengths and weaknesses of your current packaging design relative to your competitors.

PACT Screener

compares and assesses various design alternatives. Identify the most promising from 4+ new designs in fast and efficient sequential monadic test within a competitive context, and get direction for optimization.

PACT Immerse

is an AI-powered digital qualitative solution that offers real-time feedback from and interaction with consumers.

COMPACT

validates final design(s) and optimizes for launch in a 2D shelf display with a fast and efficient, affordable templated monadic study design.

PACT

our flagship solution – validates final designs and optimizes for launch in a 3D shelf display, with implicit and visual add-on modules for a holistic perspective.

Want to do your own research? You can also try DIY package testing on Toluna Start via our templates and custom survey options.

Login to Toluna Start

Why choose PACT for your package testing?

Go through the exploration, screening and validation stage of your new packaging designs with a flexible suite of solutions that meets your needs and constraints.

Benefit from state-of-the-art methodologies, like 3D virtual store simulations, AI eye tracking, implicit tests and granular visual feedback.

In-context results that are benchmarked against your current design, competitive context (shelf metrics and/or comparison with two key competitors) and our benchmark database (10,000+ cases).

Build on your results with meta-learning and best practice guidelines to systematically create more disruptive designs that accelerate growth: Your own visual library, general and category specific meta-learnings, workshops and additional resources like whitepapers and guides.

Ready to drive sales with your packaging design?

Learn what actions to take to improve your designs at each stage of development and help drive more brand impact at the point of sale and other key touchpoints.