About

Start Knowing

Toluna is a technology company that delivers real-time insights at the speed of the on-demand economy. We do what no other insights company can. We combine innovative technology, award-winning research design, vertical expertise and a panel of over 43+ million consumers.

What does this mean for you? It means you can get more research done in less time with less budget. It means you can design a research program that meets your needs, whether that’s self-service or full consultancy. It means you can trust your insights because quality is baked into every part of our process. And it means you can do it at scale.

The industry’s first and only end-to-end consumer intelligence platform

With a single login, insight professionals can perform quantitative and qualitative research – either through self-service solutions or through custom research programs built with the help of research and service experts.

Toluna Start is flexible and can be used for simple quick-turn research to highly complex research projects making it the single source insights platform for true end-to-end market research needs. And Toluna’s consumer panel is seamlessly integrated, deliver insights in real-time, not days or weeks.

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The industry’s first and only end-to-end consumer intelligence platform

Harris Interactive - sector expertise with award-winning research design

Harris Interactive simplifies complex decisions with critical consumer intelligence. Harris Interactive sets itself apart by fusing sector expertise and award-winning research designs with innovative tools and technology. This combination delivers impactful insights that keep clients ahead of what’s next. And with Toluna Start, those insights are delivered faster than anyone else. Although expert in all areas of research design, implementation, analysis, and reporting, Harris Interactive has particular strengths in customer experience, brand and new product development. Industry expertise ranges from CPG/FMCG to media and entertainment, and our technology supports every step of research, design, implementation, analysis, and reporting.

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Harris Interactive - sector expertise with award-winning research design

KuRunData - High-quality digital research across the Asia Pacific region

KuRunData hosts the leading panel community in mainland China. We deliver critical insights and information fast with cutting-edge digital research and technology. Our diversified portfolio includes WeChat integration.

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KuRunData - High-quality digital research across the Asia Pacific region

20+ years of research expertise drive our approach to SaaS development

Methodology & Expertise

Award-winning custom research and sector expertise with Harris Interactive Europe. We incorporate our best thinking into our platform.

Service & Support

Whether you need a little help or a fully customized insights approach, we have a team of experts here to support you along the way.

Toluna Influencers Panel

Our panel connects you to a social voting network of over 43+ million consumers in 70+ countries. Advanced targeting capabilities include access to the Chinese marketplace.

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20+ years of research expertise drive our approach to SaaS development

Manifesto

We believe in forward.

In the power of moves, the little ones, and the bold ones that transform the present and bring a better tomorrow into today.

Forward is what we deliver.

We - the explorers, the doers, the thinkers, the starters. We drive innovation through connections turning millions of human interactions into insights and insights into quantum leaps. We harness the power of opinion, revealing the unique story behind every voice with the force to reshape the future in the moment.

Forward is our common goal.

It's a dare to create what's impossible. To uncover what could be and make it real. After all, the future doesn't shape itself. We let you explore tomorrow, now. To move from the unknown to the known. That's what keeps us moving forward. And forward is what we do best.

We are uniquely equipped to serve your needs

Quality

We deliver authentic results. Unquestionable quality builds unshakeable trust.

Insightful

Empowering you to understand tomorrow, today. From what’s happening, we reveal what’s next.

Technology

We drive technology forward. Groundbreaking technology is proof of our innovation.

Agility

You need to think fast, move faster. With us, don’t just adapt–pull ahead.

Expertise & Panel

We know the power of people. Our human panel and expertise fuel our insights.

The values that mean most to us

Integrity and respect

We treat our colleagues, clients and partners how we want to be treated.

Be bold

We welcome big and small ideas that challenge and inspire us to change.

Success in unity

We deliver results by working as a team with common goals.

Delight customers

We work tirelessly to exceed expectations, turning satisfaction into delight.

Smart decisions in action

We implement plans without delay and stay nimble to change on demand.

Reward great work

We believe performance is the reason for advancement. Do good work and good things come.

Make it simple

We simplify complexity, making the complex easy to understand.

About Toluna

Real-time insights at the speed of the on-demand economy. Global scale, innovative technology and research design.

Toluna is the parent company of Harris Interactive Europe, GutCheck North America and KuRunData. Together, we push market research toward a better tomorrow.

Start Knowing

The industry’s first and only end-to-end consumer intelligence platform

Harris Interactive - sector expertise with award-winning research design

KuRunData - High-quality digital research across the Asia Pacific region