Toluna Start Academy

Screen view of Toluna Start, an end-to-end research platform and online survey tool for efficiency and delivers better insights

Toluna Start is our industry-leading end-to-end research platform that brings together everything you need to conduct agile research in one seamless experience. Intuitive by design and powered by AI, Toluna Start offers real-time access to a global community of over 79 million consumers – including AI-driven synthetic personas that mimic real human behavior – so you can reach the right audiences at the right time.

With Toluna Start, you can do all kinds of research: brand tracking, packaging testing, market exploration, media effectiveness, and more. The platform is trusted by brands and agencies across the globe to move from research to impactful decision-making with speed and ease.

Unlock the full potential of Toluna Start with Toluna Start Academy

We’re launching Toluna Start Academy to help you conduct faster, smarter research and get the most out of Toluna Start. Toluna Start Academy is a 3-part live webinar series, each of which focuses on key capabilities and use cases of the platform:

Session 1

Speed to insight: a live tour of Toluna Start’s end-to-end research platform

Learn how to uncover meaningful insights at the speed of business with advanced technology, a best-in-class respondent ecosystem, and agile solutions within Toluna Start. Whether you’re looking to accelerate decision making, scale research capabilities, or deepen consumer understanding, this demo will show you how to use Toluna Start across your research needs.

Session 2

Designing surveys that deliver: essentials for high-impact insights

Gain a solid understanding of how to build high-quality surveys in Toluna Start with speed and confidence. In this session, we’ll share the core principles of strong questionnaire design and how best-practice methods lead to clearer, more accurate, and more actionable data. We’ll also show you how AI-powered tools can deepen your market understanding and elevate the impact of your research.

Session 3

From data to action: best practices for powerful analysis in Toluna Analytics

Discover how to turn survey data into clear, actionable insights. You’ll learn how to navigate the platform’s core functionality, analyze simple and complex datasets, and bring results to life. See first-hand how intelligent segmentation, AI-powered open-end analysis, and flexible export options help you move beyond data reporting to insight storytelling, ensuring your research delivers real business impact.

Key takeaways:

Learn how to engage with your exact target audience in real time and capture authentic consumer feedback

Walkthrough of our brand-new drag-and-drop survey wizard that makes designing and launching studies effortless

See how conversational AI and natural language processing turn raw verbatim responses into instant insights

Get an inside look into our intuitive dashboards and KPI info-boards that make complex data easy to interpret and share

Get a sneak peek into the Toluna Start roadmap, as well as what’s planned for the future

Key takeaways:

Building blocks of effective questionnaire design for clear, respondent-friendly surveys

Best practices for gathering high-quality, actionable data that fuels smarter decisions

How Toluna Start’s AI-powered features can enhance your analysis and uncover new opportunities in your insights

Key takeaways:

How to confidently analyze data in Toluna Analytics using filters, NET results, significance testing, and advanced question types

Discover best practices for interrogating your data through subgroups and unlock deeper AI-generated insights from open-ended responses

Learn how to efficiently export and share results in multiple formats (including PowerPoint, Excel, tabulations, individual tables, and interactive HTML links) to meet stakeholder needs.

When: 27 Jan 2026
4:00pm CET / 10:00am ET