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Blending evolving technology with passionate expertise

At Toluna, we deliver our best in-class market research platform by blending technology, human expertise and years of data. We leverage recent advances in GenAI and a team of world class engineers to bring your research to life in the Toluna Start platform.

The technology we use at Toluna spans two main areas:

Artificial Intelligence

We use AI throughout the entire Toluna ecosystem and consistently work to find new, innovative ways to improve our users’ experiences.

Platform engineering

The Toluna Start platform is scalable and allows for automation and collaboration to produce real-time insights using flexible and trusted methodologies.

Drive your research with innovative technology

Faster insights with
AI-powered solutions

Our custom-built AI agents leverage our human expertise and consumer data to provide you with in-depth insights at lightning speed. This system allows us to provide quality insights into creative testing, brand measurement, shopper behavior, and more.

Quality data you can rely on

We make sure that your research with us produces high-quality insights you can trust. Our technology and machine learning agents are constantly tuned and improved according to the advice of our experts to ensure that the results you receive are accurate.

Modern data
visualization features

Generate visual representations of your insights in our tailored, customizable data visualization platform. Choose the KPIs most important for your brand to produce clear, modern, and informative visual reports through an intuitive user interface. At Toluna we have a team of UX experts that design our platform and constantly improve how you access your insights.

Technological innovation at Toluna

Our best-in-class Toluna Start platform delivers your insights using the most advanced technology and is regularly updated with new features and solutions.

For example, we use AI to improve our insights and are constantly looking for ways to advance it, such as:

  • Using our years of consumer data and feeding it to our AI models.
    Building smart AI-based agents that can automate and improve on human processes to deliver faster and better insights.
  • Harnessing and combining multiple models to achieve the best results, including open-source platforms and tools.
  • Increasing the scalability, representativeness, and reliability of our AI predictions.

Additionally, our cloud-native, API-first market research platform, Toluna Start, is regularly updated with a focus on:

  • Scalable microservices architecture, with multi-region deployment, API-driven customization and extensibility for seamless client integration, and high-throughput processing trillions of answers per year.
  • User-centric UI/UX design and research automation, including a completely modernized UI/UX based on reactive frameworks (React).

Want to know more about our technology?

Our industry-leading teams use the following technologies:

  • React 
  • Microfrontend 
  • Single-page applications 
  • Event-driven UI 

  • Miscroservice tribe-based architecture 
  • Document-based storage engines 
  • Data lake, Iceberg, dbt, Athena 
  • Python/.Netcore 
  • Lambda, Step Functions 
  • CI/CD pipeline 
  • Terraform infrastructure as code

  • OpenAI, Claude, Llama and others 
  • Bedrock, Hugging Face, Langchain
  • Transformers, vector search and RAG