Digital transformation: a global view

Understanding how digital shifts are reshaping consumer expectations and experiences in Australia and 13 other global markets.

We’ve consolidated our findings into this report to give you actionable insights on:

Current purchase habits and key channel drivers
Consumers’ sustainability considerations and trade-offs when choosing sustainable products
Payment method preferences and perceptions
Adoption of and attitudes toward AI in online shopping

This study was conducted using a combination of Immerse Qual and Toluna Start Quant methodologies.
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