About

Toluna is the leading global research and insights provider that empowers clients to make smarter data-driven decisions. For 25 years, we’ve partnered with our clients to deliver greater business impact through our advanced platform, end-to-end solution portfolio, deep industry expertise, and expansive global first-party panel.

From DIY to full-service consultancy, our unique approach can be tailored to fit any time, budget, and resourcing needs. From creative testing to brand tracking, and from packaging optimization to e-commerce understanding, Toluna’s range of solution suites provide brands with the insights required to drive growth, relevance, and profitability.

With over 40 offices across the globe, we deliver research in 70+ countries to the world’s leading brands. Recognized as a top innovative company by GRIT in 2024, we are at the forefront of insights innovation and excellence.

Our story

Toluna was founded in 2000 as a consumer research company, with the vision of empowering the world to create extraordinary brands, products, and communications through trailblazing insights. Over the years, we’ve evolved and expanded our offerings to become a global insights pioneer, helping leading brands worldwide achieve real impact through our solutions, platform, panel, and expertise.

Our journey

Toluna’s acquisition of leading market research agencies MetrixLab, GutCheck, Harris Interactive, and KuRun Data, has powered our transformation into an insights powerhouse that is setting a new industry standard.

What that means for you: Our experts, innovative technology, flexible service models, and tailored solutions—combined with our expansive first-party global panel, trusted methodologies, and unparalleled data quality—work together to generate the actionable insights that drive your business growth.

Our people

Our people are the heartbeat of Toluna. As a global company with diverse teams across the globe, we are dedicated to cultivating a culture of collaboration, mutual respect, and integrity. We value the unique skills and perspectives each team member brings to the table. Together, we strive to create meaningful impact for our customers, communities, and one another.

“I joined MetrixLab because, I wanted to be a part of a great international team and put my video skills to the test on a global level. I’m excited to stay on with the vibrant marketing team atter my Interim period, and I’m looking forward to continue to develop the way we communicate with video.”

Maurits van der Boon

Sr. Video & Motion Graphic Designer

“The ambition everybody has to improve and drive things forward. People are actively encouraging change and don’t settle on the status quo. It’s a very exciting business to work for.”

Marie Hense

Global Head of Quality

“I have enjoyed working at MetrixLab for the past 19 years. It is the most dynamic company I have ever worked for and one that provides many opportunities to tackle new challenges. I also really find the entrepreneurial culture and the autonomy that comes along with it to be amazingly invigorating.”

Jay Pluhar

Senior Solution Consultant

“The people at Toluna are incredible. They are friendly and always willing to help, even if it’s someone from across the globe that you’ve never met before.”

Stefanie Madison

Senior Director, Head of Client Success

“Never a dull moment in these 17 years of my fantastic roller coaster ride that was full of opportunities, enriching learnings, and the challenges that kept pushing our limits, while our company’s core values, innovation, and culture, drove us to excel at our work!”

Sridhar Soma

Associate Director, Research Services

I joined MetrixLab because of the opportunity to develop my analysis with different and innovative methodologies, but mainly for the collaborative spirit that the company transmitted, especially with teams all over the world.

Stefanny Marquez

Research Manager

Considering joining our team? Browse our current vacancies

See Our Careers

Our values

Our company values are as foundational as our ABCs. These are the principles we work with to keep winning and to keep loving our work:

We take initiative, do what we say, and communicate truthfully with our clients and colleagues.

We are action-oriented, with a commitment to always strive for excellence.

Our approach to teamwork is centered on connectedness, togetherness, and curiosity.

We communicate openly and respectfully through evidence-based debating that enables us to make timely decisions.

We strive to be inclusive and empathetic, understanding others’ needs and elevating them.

AI-powered technology & platform

Innovative technology and end-to-end research platform that bring unparalleled flexibility, speed, and depth to your insights.

End-to-end agile solutions

Flexible solutions built to tackle today’s complex challenges across all phases of the insights journey and service models – from DIY to full service.

Global first-party panel

Connect with the right audiences via our global panel of 79+ million members, offering unmatched scale and reach.

Tailored
partnership

Dynamic expert servicing, tailored to your needs and supported by our dedicated team at every step.

About Toluna

Our story