Beyond Diets and Dumbbells: Unlocking How SEA Eats, Moves, and Lives Well
Real insights into real lives across Southeast Asia
We conducted in-depth research across the Philippines, Vietnam, and Indonesia to uncover the latest health and wellness trends shaping these markets. By engaging with 1,800 consumers aged 18 to 64 across income brackets and city tiers, we explored how their health aspirations align—or clash—with the realities of everyday life.
This research offers a comprehensive look at the various factors influencing health and wellness decisions. The report looks into:
