With decades of consulting expertise, Toluna Consulting provides tailored services to help firms build stronger business impact for clients.
Toluna Consulting is a trusted partner to many of the world's leading consulting firms. Our goal is to help you confidently stand behind your client recommendations by solving the compromise between accuracy, complexity, and speed.
How a large international consulting firm repositioned to deliver agile insights
An international management consultancy required a partner with the ability to navigate the complexities of designing, scripting and fielding a survey in the Chinese market. The project dealt with sensitive content and required local expertise to make sure they were compliant with Chinese law.
Toluna leveraged its sister company, KuRunData, and its team of experts to create a collaborative, 24-hour questionnaire review process that accounted for sensitive topics and questions.
The survey was fielded to 4,500 balanced respondents over the course of 13 days, with the Toluna team implementing rigorous in-survey quality measures to ensure high-quality data.
The Toluna team led a training session on how to use Toluna Analytics to instantly access responses in real time, providing the consultant with additional time to interpret the data. And once the survey was closed, the Toluna and KuRunData teams provided additional support on post-field data analysis.
The management consultancy was able to obtain 4,500 high-quality responses at a fraction of the cost of in-person research while still retaining access to local expertise
Thanks to the success of the project, the consultant is pushing forward with additional proposals for research in multiple verticals
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