Technology and Telecommunications

It’s no secret that Americans are fond of third-party food delivery apps. But did you know that over eight in ten (85%) are likely to order through one in the next three months? There’s massive opportunity out there for restaurants of all shapes and sizes to capitalize on this growing market, but there’s a catch: when consumers order through third-party apps, not all data is shared with the restaurant, leaving them with an incomplete understanding of the customer experience.

With the rise of subscription models, major mergers and acquisitions, and the dawn of web 3.0, we’re witnessing seismic changes in the video game sector. I want to share some thoughts on some of the sector’s major trends, which are informed by robust research we recently conducted here at Toluna/Harris Interactive. The video gaming sector […]

Just like in other entertainment and media sectors, subscriptions are becoming the name of the game in the gaming industry. Offerings such as Xbox Game Pass and the newly revamped PlayStation Plus have become huge areas of focus for Microsoft and Sony, respectively, which has led to a spending spree on publisher, studio, and IP […]

With an estimated 950+ million smartphone users, China is the world’s largest smartphone market—and a fiercely competitive one, at that. Despite Apple reclaiming the throne of the top smartphone seller in Q4 2021 for the first time in six years, domestic brands still possess a strong foothold in China. In fact, a recent KuRunData study […]

If you’ve heard of the term ‘Metaverse,’ but don’t quite know what it means, don’t worry; it hasn’t even made it to the dictionary yet! However, Merriam-Webster does have it on its words-to-watch list, defining it as a ‘highly immersive virtual world where people gather to socialize, play, and work.’ While the concept of the […]

Originally published by Stratégies Here’s a riddle for you. 1. I am not in the dictionary, but I’m already a widely used word 2. I am virtual, but I’ve never been so real 3. I am everywhere, but nowhere at the same time If your answer is the Metaverse, you are like the 41% of […]

We’re willing to bet you’ve heard the buzz around cryptocurrency, a digital form of currency that’s secured by cryptography and designed to be highly secure. This prevents issues including fraud and double-spending. Even major platforms such as PayPal and Mastercard are starting to accept digital currency payments! It can also be traded for profit. Because […]

There has been a lot of buzz about the metaverse lately. Shortly before Mark Zuckerberg announced that he was changing the name of Facebook’s parent company to Meta, the company announced it would be hiring 10,000 engineers to transform and build out the metaverse. Since then, the number of articles and mentions of the metaverse […]

In today’s tech-driven world, gaming goes well beyond the hobby it was once considered. With more than 2.7 billion gamers worldwide, the global gaming industry has an estimated value of more than $150 billion and counting. These staggering figures show that this is a booming space that presents tremendous opportunity to businesses worldwide. And mobile […]

Across the globe, consumer behaviours and attitudes continue to rapidly evolve. For TMTE (Technology, Media, Telecoms, and Entertainment) brands, it’s imperative to stay on top of these changes in order to position themselves—and their products and services—for success in the marketplace. Consider these findings from Wave 17 of our Global Consumer Barometer, which was fielded […]