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Building brand success through effective hooks

This white paper explores what hooks are, how they can drive positive brand outcomes on TikTok, and how brands can leverage them to optimize their TikTok content. The insights shared are derived from a comprehensive research study conducted by MetrixLab, a Toluna company, for TikTok where 150 ads were tested among 7,163 TikTok users from the United States of America, the United Kingdom, Saudi Arabia, and the United Arab Emirates. In addition to the consumer testing, all ads were coded across 163 variables to explore the most impactful hooks.

Household brands around the globe trust Toluna with their need for insights.

  • Danone
  • L'Oreal
  • Kellogg's
  • KraftHeinz
  • Sony
  • BBC

Our Innovative Solutions

With the industry’s most complete portfolio of solutions, service levels, and expertise, Toluna works with you to understand your challenges and configure the right approach for each project.   If you have any questions about the report or if you’d like to build stronger business impact through your innovation, brand, and communications efforts, click the link below to learn more.

Our Innovative Solutions

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