Packaging is the biggest influencer of brand choice at the shelf. A great package will help you beat your competition at that crucial step and allow customers to recognize your brand in an instant. To keep up with the competition, your packaging needs to evolve with your brand, but it is important to ensure your packaging needs a renovation before committing to it. Our PACT Audit solution allows you to evaluate your renovation needs by evaluating three areas critical to good packaging design: visibility, communication power and persuasion.
