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Holistic approach to insight quality

Necessary for ensuring the quality of your insights and powering successful decision making

Our approach to insight quality ensures you can trust your results with confidence

Our approach to insight quality ensures you can trust your results with confidence
Household brands around the globe trust Toluna with their need for insights.
  • AARP
  • Amazon
  • Danone
  • Kellogg's
  • KraftHeinz
  • Sony

Respondent recruitment and vetting

Quality starts with respondent recruitment and vetting. Members must be approved through third party and IP validation before registration is completed.

Member engagement, maintenance, and analytics

Members of Toluna's panel are engaged with contents and survey topics that are relevant to them. Ongoing member quality checks include participation limits and a proprietary scoring system—ensuring the best respondents for your research.

Study design and quality

Studies are designed to deliver high quality, actionable insights. Our optimized survey designs eliminate possible questionnaire bias.

In-field best practice

Fraud prevention is ensured using proprietary Toluna technology. Ongoing member quality checks prevent bot attacks and fraud at the survey and project level.

Post-fieldwork quality engagement

Proactive measures ensure only engaged respondents complete your surveys. Project managers discuss your options for monitoring respondent engagement.

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