Test & optimize your advertising for maximum impact

Want to know if your ad has breakthrough potential? Or if your creative idea is interesting enough to drive purchase intent? Toluna’s advertising testing solutions are designed to inspire, guide, and fine-tune your ideas and ads throughout the creative journey to ensure they get noticed and drive meaningful results for your business.

What makes a great advertisement?

A clear message? Integrated branding? Compelling visuals? A memorable tagline?

It’s all that and more. There’s no magic formula for making a great ad. In fact, the beauty of advertising lies in the fact that there are no set rules for success. There are, however, Toluna best ad practices and principles that can guide your creative process and help you leave a lasting impression.

At Toluna, we’ve been helping brands develop effective ads for over a decade. We have proven expertise in over 57 countries and have evaluated thousands of ads on traditional and digital channels. Our work empowers our clients to create stronger, better-performing ads and prevent weaker ads from undermining their campaign’s success.

From good ideas to great ads

Our creative testing suite enables you to gain clear and comprehensive insights at all stages of the developmental cycle.

From early-stage idea screening and concept testing to predicting performance of (near) finished assets, we’re with you every step of the way.
Leveraging dashboards, digital scorecards, and big picture meta learning, we provide a deep understanding of performance drivers and areas of optimization.
We deliver basic reports for quick go/no-go scenarios, as well as diagnostic reports that address your business questions– giving you the confidence to make smarter, faster creative decisions that drive greater impact.

ACT Immerse

Early ideas

AI-powered digital platform that extracts deep insights on early ideas in real time.

ACT Early

Rough production

Early-stage quantitative testing to evaluate and optimize assets pre-production.

ACT Animatic

High-quality animatics

Breakthrough testing of animatics with actionable recommendations on optimization.

ACT Copy

Finished ads

Complete diagnostic pre-test of your ad’s performance using (near) finished assets.

Ad-vance

Streamlined results

Streamlined, rapid pre-testing with simple, standard scorecard deliverables.

ACT Instant

Same-day learning

How we help you win

A great idea is the first step to a successful ad. However, if your idea isn’t executed well, even the best concepts can fall flat. Here’s how we guide you in bringing your idea to life in the best possible way to maximize its impact:

Immersive in-context ad exposure to measure real-world breakthrough potential.
Passive measurement of consumer behavior, giving you insight into which parts of your ad consumers are voluntarily engaging with.
Benchmark comparisons that factor in differences across device type, digital platforms, and ad formats by country or region.

Strategic guidance on what to do next, so you’re primed to create impactful advertising.
We operate collaboratively to facilitate integrated solutions and unified goals, deeply embedded in your business.
We bring an on-going learning culture with a focus on meta-analysis that builds institutional learning across studies to help you continually improve and heighten your advertising IQ.

Creative testing is beneficial for developing stronger ads, with real impact on in-market performance:

Strong performing ads deliver 3x the impact in market in driving visibility and desire.(MetrixLab meta-learnings, 2015 – present)

Ads that drive in-market brand lift are consistently 30% stronger on Toluna Creative Power metrics than ads that do not drive brand lift results.

Emotions play a pivotal role in maximizing your message’s impact, as well as in brand building. Strong ads are 3x more effective in connecting emotionally, according to our Creative Database learnings.