Access a single source for all your market research needs, from DIY to full-service, quantitative or qualitative. Next to our ready-made solutions, we are also equipped to design and carry out tailor-made research for any project you have in mind. We help our clients research everything from customer value and pricing to Net Promoter Scores (NPS), whether quantitative, qualitative, or a mix of the two.
Build your brands performance with a team of experienced experts. We don’t just deliver reports, our goal is to keep your projects on track and ensure you get the insights you need.
Benefit from our deep practice expertise and capabilities, developed to make sure we meet the demands of every brief, no matter how complex.
Harness a powerful array of research solutions, both qualitative and quantitative, and all fully integrated within the Toluna ecosystem.
Research with confidence alongside our agile team, who know that every brief is unique, and work with you to come up with the best plan for your budget and timing.
Can’t find what you need in our ready-made quantitative solutions? We also have an extensive qualitative research team with hubs around the globe, who are ready to support you with any research you have in mind.
We help our clients build genuine connections, spark innovation, and grow their businesses through a deeper appreciation for people’s lived experiences. Data can feel overwhelming and often lacks the true answer of where to go next, but with qualitative research we can sharpen our understanding and make informed decisions.
Achieve a deeper, more human understanding of consumer and B2B decision-making. We regularly assist clients with creative development/Big Idea research, early-stage packaging refinement, market and category attitudes, and understanding brand imagery and impact.
Using both classic face-to-face methodologies and an array of digital solutions, we work with you on a project design that fits your objectives, target audience, budget and time frame. Our frameworks link to Toluna’s key metrics to allow for a seamless transition from qualitative to quantitative research.
Our face-to-face research methods include focus groups, in-depth interviews, ethnography, workshops, and more.
Our digital qualitative research includes mobile ethnography, ODB, and the work we do on the Toluna Start Qual platform.
We have integrated AI into the Toluna ecosystem to accelerate our first-level analysis and create a more efficient process. However, we know that deep insights come from human analysis and interpretation, elevating what’s said to a strategic level of meaning and relevance. Our experts are always ready to guide your research and add that important human factor to ensure you get the results you need.
Our IMMERSE solution is unique to the market, crossing the elusive bridge between qualitative and quantitative research with the enhancement of an AI agreement engine. IMMERSE delivers detailed qualitative exploration and insights with the benefit of larger samples, to make an immediate impact and empower confident decision-making.
“We found the IMMERSE tool to be a powerful way to quickly generate qualitative insights at scale. It gave us the capability to explore subtle nuances among a large audience in a fast, cost-effective way and is therefore perfect for those briefs that sit somewhere in-between a traditional quant or qual approach. The research we delivered was well received by our stakeholders who were engaged and excited by the platform. We intend to use IMMERSE again in future.”
Enterprise client
Reach out to our qualitative team to get started.
