What drives your consumers’ purchasing decisions? What gaps exist in the market? How can you differentiate your brand from the competition? Toluna’s Market Exploration solutions help answer all these questions and more. They help you uncover the A to Z of your market and craft business strategies that convert.
Every brand wants to leave a lasting impact on consumers, but doing so requires more than just offering great products or services. It demands a holistic understanding of your audience, market, and competition. Market exploration gives you the insights you need to make informed decisions, minimize risks, and maximize opportunities for growth and success.
Our Market Exploration solutions provide insights across consumer, category, and brand dimensions. They reveal market trends, barriers, and triggers, help you scope out competition, and understand the consumer journey.
Maximize your understanding of your category, landscape, or product sentiments through social listening. INSPIRE identifies white spaces by uncovering insights on consumer response, media impact, buyer profiles, and eCommerce performance.
Identify growth opportunities, monitor the competition, and scout the consumer landscape with Usage & Attitudes (U&A) or Habits & Attitudes (H&A) studies.
Gain a deep, multi-dimensional understanding of your personas quickly and dynamically in context of your business by combining the power of explicit and implicit measurements.
Understand the consumer decision journey and touchpoint impact with a survey-based solution that reveals consumers’ path to purchase.
Toluna’s Market Exploration solutions enable you to unlock new opportunities and drive growth like never before. Here’s how:
Configurable to your needs
Our solutions are focused yet flexible as we leverage modules that are centered on your unique business needs and learning objectives.
Holistic insights
Combining surveys with qualitative and social insights, as well as advanced analytics, provides more complete and varied insights.
We’re an extension of your team
We want to work with you, not only for you. Our goal in a partnership is to do what’s best for your brand and business and support your growth journey.
Contact us to get started.
