CLAIM
Identify the most powerful claims for your product or service, capturing intuitive gut reactions, comparing sales power, and checking for understanding and credibility.
Identify the most powerful claims for your product or service, capturing intuitive gut reactions, comparing sales power, and checking for understanding and credibility.
When customers decide which product or service to buy, something they want to know immediately is why they should consider buying it. A claim answers that question by telling consumers about the product. There are 4 main types of claims: functional benefits, experiential benefits, reasons to believe, and emotional end-promises. Ideally a product has at least one of each, either explicitly stated or implicitly visualized. The CLAIM solution examines both text and visual claims and can help you determine which of your claims are most powerful.
The CLAIM survey consists of 3 parts:
The survey can be run for between 8 and 30 claims, with the minimum sample size being n=300 for 8-20 claims, and n=400 for 21-30 claims. Claims can be text or visual, and including competitor claims as a benchmark is encouraged. You can view results in real time via Toluna Analytics, and the deliverable will be a 1-page summary scorecard, as well as an (optional) extensive data analysis.
CLAIM provides you with quick results at an affordable price. Your 1-page scorecard will be delivered only 2-3 days after the completion of fieldwork and gives you a clear ranking of your most powerful claims. You can also follow results in real time in Toluna Analytics, as well as view all your data as soon as fieldwork is completed.