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CLAIM

Identify the most powerful claims for your product or service, capturing intuitive gut reactions, comparing sales power, and checking for understanding and credibility. 

What are claims and why are they important? 

4 types of claims that tell consumers about the caffeine free diet coke: functional benefits, experiential benefits, reasons to believe, and emotional end-promise.

Evaluate every aspect of your claims

The CLAIM survey consists of 3 parts: 

  • An immediate, intuitive reaction to your claims, which reveals how shoppers might react to your claims in the moment.
  • Respondents make trade-off decisions about the claims via a MaxDiff approach, which provides a differentiated ranking of claims based on motivation to purchase. 
  • Quick check questions to make sure your claims are distinctive, clearly understood, seen as credible, relevant to consumer needs, and fit your brand. 
CLAIM survey consists 3 parts which includes capturing instinctive response to claims, providing differentiated rank order based on sales power, and ensuring the claim pass hygiene and performance standards
Man running fast, symbolizing the speed and efficiency of Toluna's CLAIM solution for delivering high-quality results

Get clear, comprehensive results in a short timeframe

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