PACT Audit
Determine in a competitive context whether your current packaging design needs to be renovated and get consumers feedback on specific design elements to optimize it.
Determine in a competitive context whether your current packaging design needs to be renovated and get consumers feedback on specific design elements to optimize it.
Packaging is the biggest influencer of brand choice at the shelf. A great package will help you beat your competition at that crucial step and allow customers to recognize your brand in an instant. To keep up with the competition, your packaging needs to evolve with your brand, but it is important to ensure your packaging needs a renovation before committing to it. Our PACT Audit solution allows you to evaluate your renovation needs by evaluating three areas critical to good packaging design: visibility, communication power and persuasion.
Prior to investing in a packaging design renovation, validate if it is required. And if so, why and how.
PACT Audit allows you to test your packaging on a sample size of n=300 category buyers, in competitive context against your choice of up to 3 competitors. If a renovation is required, we provide specific design recommendations, with the speed and efficiency you need to improve your packaging quickly. You will receive a customized PowerPoint report focused on key business questions.
Let’s chat about the possibilities.