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PACT Audit

Determine in a competitive context whether your current packaging design needs to be renovated and get consumers feedback on specific design elements to optimize it.

Do you need a packaging design renovation?​

Packaging is the biggest influencer of brand choice at the shelf. A great package will help you beat your competition at that crucial step and allow customers to recognize your brand in an instant.​ ​To keep up with the competition, your packaging needs to evolve with your brand, but it is important to ensure your packaging needs a renovation before committing to it.​ ​Our PACT Audit solution allows you to evaluate your renovation needs by evaluating three areas critical to good packaging design: visibility, communication power and persuasion.

Validate the superiority of your packaging design​

Prior to investing in a packaging design renovation, validate if it is required. And if so, why and how.

  • Brand and variant recognition
    Is your pack immediately recognized?
  • Key benefits delivered
    Do your consumers accurately interpret your message?
  • Pricing positioning
    Does your packaging result in accurate value perceptions?
  • Design evaluation
    Is your pack superior to competition in terms of appeal, modernity, distinction and brand fit?​
  • Benefits perception
    Are the right benefits being properly communicated?
  • Optimization​
    What are the design’s strengths and weaknesses?

Make informed decisions with PACT Audit

PACT Audit allows you to test your packaging on a sample size of n=300 category buyers, in competitive context against your choice of up to 3 competitors. If a renovation is required, we provide specific design recommendations, with the speed and efficiency you need to improve your packaging quickly. You will receive a customized PowerPoint report focused on key business questions.

  • Pack test expert guidance on research modules​
  • Competitive and consumer centricity decision making​
  • Impactful reporting focused on the relevancy for renovation and cues for optimization​

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Let’s chat about the possibilities.