Driving sales at the point of purchase

Toluna’s Shopper insights solutions help you improve shoppers’ in-store experiences and grow your category or category share. Choose from our wide range of solutions to exactly fit your market research needs.

Win when it counts

Facing fierce competition on the shelf? Our wide array of Shopper solutions help you to optimize your in-store presence, product range, and point-of-sale materials. Improve the shopper experience and increase sales conversion by answering questions such as:

How do store and shelf layouts, product placement, and signage impact shoppers’ decisions?
How can I rationalize my portfolio and save space for innovation?
How can I positively impact retailers’ decisions?

Also interested in our packaging testing solutions?

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Our Shopper insights solutions

CatVis

The CatVis suite uses a modular approach to provide strategic insights for your category and help you optimize your portfolio and shelf layout.

Range Assortment

Our Range Assortment solution uses Shapely Value analysis to help you to optimize the size and composition of your range of existing products and new product concepts.

Shopper Decision Tree

We use an out-of-stock exercise to understand the Shopper Decision Tree and gain insights into the shopper’s decision path and behavior which can inform a new planogram vision.

Natural Grouping

Redesign your shelf layout with Natural Grouping solution, which groups (sub-)categories to reveal logical shelf adjacencies, sub-category segments and reasons-why.

PLANO

Test your current/new planogram via the 3D virtual store and shelf simulation included in our PLANO solution to reveal the impact on sales and shopper experience.

POST

The POST suite provides tactical insights on your point-of-sale materials from screening alternatives to in-store simulation through our 3D virtual technology, to assess their impact on sales.

Take advantage of our Shopper solutions

Harness innovative technologies, such as AI focus tracking and 3D virtual store simulations that replicate in-store shopper decision making.

Benefit from a wide range of behavioral/System1 research methods, including shopper decision trees, natural grouping, DOT technique, Shapely value analysis, and more.

Gain in-depth shopper behavior understanding through recent-buyer interviews, shop-alongs, mobile diaries and more.

Ready to get started?

Optimize your product portfolio and shelf layout or improve your point-of-sale materials to better engage with shoppers, convince retailers, and increase conversions.

Want to do your own research?

Run a custom survey on Toluna Start now.

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