Advertising Testing

Test & optimize your ads across the creative development process and drive meaningful business results.

Media & Campaign Effectiveness

Maximize the value of your campaign and media activities in-market and achieve a strong return on investment.

Brand Assessment

Measure your brand’s health and make informed decisions to achieve long-term brand success.

Product & Innovation

Market Exploration

Uncover the ins and outs of your market and craft strategies designed for success.

Ideas & Concept Testing

Turn your product ideas into innovative, actionable strategies that lead to transformative growth.

Packaging Testing & Shopper

Increase your impact with standout packaging and strategic in-store experiences.

Custom Research

Our seasoned experts are at your service, ready to conduct research tailored to your needs. Prefer more control over your research? Explore our DIY and assisted DIY options.

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Analytics and Insights

Instantly access your market research insights in real time, ready for advanced analysis.

Global Panel Community

Fuel your market research with our global panel of more than 79 million consumers.

Toluna Start Qual

Bring human stories to life in our serviced platform for asynchronous qualitative research.

Experience a unified consumer intelligence platform offering both quantitative and qualitative research tools. Launch studies quickly, integrate respondents seamlessly, and access real-time insights with comprehensive support.

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Expertise Areas

Expertise areas

We support companies across multiple industries. Discover some of the major verticals and companies we work with.

TolunaID is our dedicated division for the Market Research, Agency, and Consultancy industries. Discover the quality, agility, capacity, and expert consultative support that enables you to deliver faster, higher quality insights with confidence.

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AI & Innovation

AI is Everywhere

Experience higher quality and deeper insights with our AI-driven approach.

Technology

Explore future insights with automated, quality, real-time solutions.

Quality

Trust in our expert-driven, high-quality data with Toluna QSphere. Now ISO 20252 certified!

Introducing Toluna HarmonAIze

Toluna HarmonAIze expands with synthetic survey-taking personas, transforming claims, ideas, flavors and brand messaging screening with realistic, lifelike responses designed to mimic real consumer behavior.

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