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Characteristics of successful 10-year research partnership with Google

How a trusted partnership helps you stay connected with your consumers and business leaders when stakes are high

Learn more about how we help drive impact at Google

From your question to fast, cost effective, and useful human insights  

Expect agile full-service expertise and global reach on your key questions with fast, cost-effective, and easy-to-action results across B2C or B2B use cases.

An extensive toolbox and consultative design

You can rely on our candid advice, methods, and creative research designs –whether qualitative, quantitative, and/or behavioral – to answer all your research questions.

A dedicated team that understands your business needs

We have a tenured team that has worked across Google’s business units and with Google systems, for years:

  • 1,000s of research projects across GutCheck and MetrixLab, supporting
  • 45 business units, conducting research in
  • 25+ countries, now for over
  • 10 years, all available to you via
  • 4 Google preferred vendor programs, including Fast Research
  • Current SOW, NDA, ISA, and Data Security Provision (VSA) in place

We know what’s important to Google’s success, and we’re equipped to grow with you as your needs evolve.

Human-centric, AI-augmented solutions

Google has partnered with us at various development stages:

  • Foundational research (GutCheck)
  • Concept and product innovation (GutCheck)
  • Creative testing and evaluation (MetrixLab)
  • Brand equity impact (MetrixLab)

If we haven’t met yet, ask your colleagues about us

“GutCheck’s quick setup and turnaround times allow us to make smart, data-informed decisions and put our users first even during the shortest project timelines.”

“Faced with finding a better way to ensure we are the best serving our users and listening to how they feel about our product, GutCheck provides us with unique and customizable solution that not only met our research needs, but brought new metrics to the table above and beyond what we initially conceived. We are excited about the opportunities the ongoing partnership will bring both for the success of our brand and for the value we offer to our users.”

In today’s insight-driven world, where expertise, speed, and agility define success. Toluna, a global insights powerhouse, has unified its family of brands – Harris Interactive, GutCheck and MetrixLab – under a single, refreshed identity:

If you want a quick conversation with our research team, we’re happy to listen, offer ideas, and share similar work to fast-forward your progress.

Drop our team a quick email or fill out: