Toluna Start

Experience the future of consumer research and insights with Toluna Start

Unlock deeper insights and fast results to aid agile decision-making with our intuitive, easy-to-use market research platform.

Platform

Empowering insights through technology

Experience AI-driven automation, scalability, collaboration, and quality with Toluna Start. Enjoy real-time results, flexible solutions, and trusted methodologies which provide you with deeper insights, faster than ever.

Service

Unmatched expertise, tailored service

Leverage 20+ years of award-winning expertise in market and consumer research to unlock key insights. Conduct DIY research or opt for full-service and receive tailored support from our global team.

Panel

Global panel, instant answers

Access our integrated global panel, with 79+ million consumers across 70 countries, ready to provide real-time data for your market research. Benefit from instant answers and rigorous quality controls with Toluna Start.

Learn more about Toluna Start

Harness Toluna Start for efficient research

Our all-in-one market research platform is designed by researchers, for researchers, and offers efficiency and control over your research.

Powerful, AI-driven tools

Unlock the power of AI in Toluna Start and expand your research with our innovative tools.

Our Toluna HarmonAIze suite harnesses the power of synthetic respondents and data to help you optimize decision making, scale up your research, and target hard-to-reach segments.

QProbe gathers more insights from open-ended questions through real-time probing of insufficient respondent answers for more detail.

SmartCloud leverages sentiment coding and theme extraction to go beyond traditional word analysis and provide insight into the real meaning behind open-ended responses.

More about AI

Flexible automated methodologies

Experience advanced, customizable methodologies, leveraging deep domain expertise with rich features like timed exposure, heatmaps, and text highlighter.

Real-time insights

Access real-time data through interactive dashboards and Infoboards. Visualize consumer feedback with our advanced analytics and insights features.

Seamless quantitative and qualitative research

Easily conduct qualitative and pre or post quantitative research to gain a deeper understanding of your target audience.

Intuitive, easy-to-use platform

Toluna Start is designed with the user in mind. Take advantage of our intuitive features and modern UI to make designing your surveys easier than ever.

One platform, countless solutions

With a single log-in, you gain access to an unparalleled combination of agile research solutions.

Advertising Testing

Our advertising testing solutions help to inspire and fine-tune your ads throughout the creative journey to ensure they get noticed and drive meaningful results for your business.

Media and Campaign Effectiveness

Leverage our media and campaign effectiveness solutions to gain the insights you need to maximize the value of your overall campaign, as well as the performance of the media within it.

Brand Assessment

Our brand assessment solutions increase your understanding of your brand’s current performance and growth potential, empowering you to make swift, impactful decisions.

Packaging Testing

With our packaging testing solutions, we help you to optimize your packaging with confidence and ensure that it gets noticed, communicates efficiently and drives sales.

New Product Ideas and Concept Testing

Our new product ideas and concept testing solutions help you learn, inform and optimize your ideas and concepts and manage your innovation funnel through rigorous idea screening.

Market Exploration

Harness our market exploration solutions to answer key questions about your market, investigate your competition, and build business strategies that lead to sales.

Shopper

With our shopper research solutions, we collect key insights and behavioral data to generate a full picture of your customers and how they engage with your product.

Custom Research

Our seasoned experts are available to assist you with tailor-made and custom research. Alternatively, take advantage of the self-service aspect of Toluna Start and create your own survey.

Qualitative Research

Conduct your qualitative research through our dedicated Toluna Start Qual platform or take advantage of our dedicated qualitative team, who are ready to support you with any qualitative research projects you have in mind.

A single source for all your consumer insights

Create your survey

Easily build new surveys or choose from Toluna Start’s ready-made solutions. Your research, your way.

Target your audience with precision

Pinpoint your target audience seamlessly by selecting from 350+ demographic options in our global panel.

Launch your survey, collect real-time results

Take advantage of our integrated global panel to launch your survey and get real-time results faster than ever.

Simplify data analysis

Effortlessly segment, filter, and export your data. Use our advanced visualization and analysis tools for deeper insights.