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The Innovation Leader Redefining Insights

Combining advanced AI with proven rigor, global scale, and first-party human truth to keep your brand one step ahead.

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Explore our capabilities

Al

AI is part of Toluna’s DNA, a foundational capability that we combine with human expertise to redefine what research can deliver.

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Research

Toluna delivers end-to-end research expertise, combining deep methodological rigor with flexible delivery models. From DIY research to full-service consultancy, we support your research needs at every stage.

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Technology

Our innovative technology and advanced research platform bring unparalleled flexibility, speed, and depth to your insights.

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Panel

Our global first-party panel consists of 79+ million panelists across 90+ countries. Combined with our virtual panel of more than 1 million unique synthetic personas, we enable on-demand access to any audience at any scale.   

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A faster tomorrow, powered by AI

AI is reshaping how the insights industry operates, and Toluna has been ahead of the industry in laying the groundwork for this evolution for years. Today, our approach enables continuous, accessible insights that are built to support confident decisions at the pace of change.

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AI-first by design

Years of investment and development in AI have made it a part of our foundation, shaping how we gather, create, and deliver insights. This foundation powers our approach of augmented intelligence, where the speed and scale of AI are complemented with human intelligence to bridge the gap between fast insights and confident decisions.

Meet Renee
Renee Smith

EVP, Global Insights and Innovation at Toluna

Renee leads AI, synthetic data, and innovation in insights. A former leader at GutCheck, Kantar, Ipsos, and Harris Interactive, who now helps Toluna blend research rigor with tech to scale impact and ensure client confidence.

Thought leadership

Browse our collection of AI resources and learn more about how we’re harnessing AI to keep teams one step ahead.
On-demand webinar to explore when and how Toluna Synthetic Personas really work
Live, dynamic, and deliberate: when and how synthetic personas really work
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Why AI in market research is here to stay
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4 questions to evaluate synthetic research capabilities
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All about AI: a Q&A with 2 of Toluna’s AI experts
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The future of insights is AI-powered
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AI-powered solutions

Discover some of our AI-powered solutions, each designed to fuel smarter decisions at speed and scale.
ACT Instant AI

Breakthrough AI-powered ad-testing that delivers validated, transparent results fast and at scale.

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Toluna Synthetic Personas

Unique, life-like synthetic respondents built on first-party data with memories and emotions.

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QProbe

AI-moderation designed to enhance respondents’ answers to open-ended questions.

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AI powered early-stage feedback & enrichment solution
Immerse

AI-powered digital platform that extracts deep insights about early-stage ideas in real time.

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Research, redefined

At Toluna, we believe that research should be limitless. By expanding what research can do, we help you move faster, act with confidence, and stay ahead.

Let’s chat about how we can enhance your approach

Speed without compromise

With 25+ years of research experience, we’ve built our approach on the simple belief that there shouldn’t be a trade-off between speed and quality. With augmented intelligence, we’re eliminating this compromise.
 
Our flexible service models allow you to engage with research in the way that works best for you – whether that’s through full-service consultancy, DIY, or a customized combination of both.  

Meet Priyanka
Priyanka Sarkar

Chief Research Officer at Toluna

Priyanka leads global research, analytics and customer success, combining deep expertise and AI-powered innovation to deliver fast, high-quality, scalable insights.

Additional resources

Learn more about how Toluna is pushing beyond the limits of traditional research.
Custom research
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Data Quality Book
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Technology at the forefront

Toluna’s technology brings augmented intelligence to life through a unified platform that combines AI-powered solutions, research automation, and real-time insight delivery. Together, these capabilities enable smarter, faster research without compromising quality or trust.

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Innovation that moves research forward

From maintaining quality at every stage to accelerating insight generation, our technology is built to make research more effective. We leverage the latest developments in GenAI and a team of world-class tech experts to help you move from questions to confident decisions.
 
At the heart of our technology ecosystem is Toluna Start, our advanced research platform that brings all your research needs into one cohesive workflow. From study design and audience access to analysis and reporting, Toluna Start reduces time, effort, and risk at every stage of the research journey.

 You benefit from:

Faster insights with AI-powered solutions

On-demand access to any audience

Data you can trust, backed by rigorous quality measures

Tailored data visualization tools

Actionable insights that turn data into decisions

Meet Frank
Frank Smadja

Chief Technology Officer at Toluna

Frank oversees global R&D and the company’s transition to AI-driven decision intelligence. He holds a PhD in Computer Science specializing in AI, is a published researcher, and has a track record spanning both startups and large-scale technology leadership.

Discover more

Curious to know more about our technological capabilities? Check out our latest thinking on AI, innovation, and the future of research.
Introducing our technology
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The GenAI series part 1: how GenAI is transforming market research  
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The GenAI series part 2: the power of virtual panels  
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The GenAI series part 3: the rise of AI-native research 
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Always-on access to our global panel

Our panel gives you access to 79 million people around the world, providing continuous access to trusted human insight. It’s carefully maintained to protect quality and user experience, enabling you to explore audiences with confidence. Paired with our virtual panel of over 1 million synthetic personas – with the ability to create specific personas on-demand to meet your unique needs – you gain the speed and flexibility to amplify your insights like never before.

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Connect with audiences that matter

Our panel is an interconnected, worldwide community of engaged, richly profiled panelists who are ready to deliver insights in real time. Developed to be diverse and representative, it consists of members in over 90 markets, giving you instant access to insights from around the world.

Our virtual panel extends that reach even further, using synthetic personas to expand what’s possible in audience exploration. Built from thousands of layered data points spanning demographics, psychology, behaviors, and lived experience, these personas enable richer, more flexible audience exploration at a speed no human panel can match. Every output is validated against real human responses, ensuring results remain grounded in human truth.

Meet Paul
Paul Hambly

EVP of Panel & Supply at Toluna

Paul leads global supply strategy, ensuring scalable, high-quality audience access. With 20+ years’ experience, he drives growth, technology, and panel excellence worldwide.

A closer look at our panel

Explore how our panel pushes beyond limits to deliver real, representative insight.
Introducing our panel
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Meet Toluna's global panel
Meet our global panel
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Global Community Panel Book
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Profile Book
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