Toluna’s synthetic personas – now available globally – are groundbreaking survey-takers available within the Toluna Start platform, delivering decision-ready intelligence at the speed and scale of AI.
A realistic life history
Deep layers of attitudes and motivations
Rich demographic and psychographic attributes
Lifestyle and consumption habits
Ability to ‘see’, ‘hear’ and react to dynamic stimulus
Demonstrate emotional and rational instincts plus intelligent reasoning
Based on anonymized data from Toluna’s global panel of 79M people, our synthetic personas empower brands to test ideas, attributes, claims, messages and more at speed and scale without compromising on quality.
Our market research solutions deliver insights that fuel growth, helping brands stay ahead in an ever-evolving world. With flexible solutions ranging from DIY research to expert-led consultancy, we adapt to your unique challenges, enabling faster, smarter decisions that propel your business forward.
Understand how your brand is perceived and discover how to improve the value and efficiency of your communications.
Elevate your brand by evaluating categories, testing product ideas, developing impactful packaging, and through deep consumer and shopper journey insights.
Craft research studies to suit your unique needs with our industry-leading market research platform, Toluna Start.
Toluna is built differently. We blend scale, innovation, our end-to-end solutions, and deep expertise to deliver the insights, clarity, and momentum you need to thrive in a fast-changing world.
Innovative technology and end-to-end research platform that bring unparalleled flexibility, speed, and depth to your insights.
Flexible solutions built to tackle today’s complex challenges across all phases of the insights journey and service models – from DIY to full service.
Connect with the right audiences via our global panel of 79+ million members, offering unmatched scale and reach.
Dynamic expert servicing, tailored to your needs and supported by our dedicated team at every step.
At the heart of our solutions portfolio is our AI Everywhere strategy, which seamlessly blends human intelligence and expertise with artificial intelligence (AI) to create what we call augmented intelligence. This powerful synergy sets our solutions, platform ecosystem, and data apart. Whether you want to conduct DIY research on our platform or leverage our full-service competencies, we empower your brand to uncover deeper insights, make better-informed decisions, and achieve unprecedented growth.
Data quality is the foundation for smarter decisions. Toluna QSphere, our industry-leading quality approach combines advanced AI, human expertise, and UX-driven principles to redefine what high-quality data means. With Toluna QSphere, you gain the confidence to act decisively, knowing your insights are built on accurate and reliable data.
“ASICS partners with Toluna’s legacy brand MetrixLab on brand tracking for several years now. Our program provides us with a granular perspective on brand and category level and has been implemented in key markets across the globe. Toluna-MetrixLab’s solution to brand tracking is flexible and modular, allowing us and our teams to match the approach with our activities throughout the year. Resulting in new and actionable insights that we feed into our teams to immediately take forward and plan the next steps. We really appreciate Toluna- MetrixLab’s professionalism, courteous and passionate response to a wide range of requests in different categories and regions.”
Marketing Intelligence Team
Brand Strategy Department
ASICS
“We worked with Toluna’s legacy brand MetrixLab on our brand equity tracking and in-market campaign evaluations, across our categories and brands in Europe. Their solutions in both areas fit perfectly with our needs and always provide very tangible and actionable insights that we can immediately put to work. While MetrixLab – Toluna comes with tools, what I appreciate is that they are market researchers at heart: they will always adjust and customize depending on the brief, which is very much needed given that one size does not fit all.”
Vito Petrosino
Senior Director Confectionary Europe, Strategy, Insights & Analytics
Mondelez
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