Global Panel Engagement

Global panel engagement

Access the right respondents, right when you need them. We recruit our Influencers from a variety of sources, engage with them regularly, and create ongoing member-focused communications to foster engagement.

An interconnected global community

We recruit our panel members through search engine marketing, blogs, native social media, and more, ensuring we’re building a panel that’s diverse and inclusive. We’ve made an art of building deep and lasting relationships with our panel by creating an atmosphere of mutual trust and respect.

From acquisition to engagement, and through support and recognition, we ensure that our members are engaged and responsive. Consequently, our Influencers are completely candid with their responses, resulting in high-quality insights into what they think, feel, and do. That means our clients can always count on the accuracy and validity of the data they receive from our panel.

Attention to detail results in a 360-degree portrait of our panel

Using advanced technologies, we continually collect both reported and observed data, constantly updating members’ profiles in real-time. With cutting-edge digital tracking software, we can accurately chart a consumer’s journey across the online universe.

We genuinely understand who our members are and what motivates them, so you can be certain you always have access to consumers who precisely meet your target demographic.

Special programs designed to engage members

We continue to engage our community via ongoing member-focused communications – from raising funds for breast cancer research during Pinktober, to Earth Day support, and a variety of contests and programs.

An unrivaled member experience

There’s a good reason why the Influencers by Toluna panel boasts a constantly growing membership of involved and active consumers. We have created an online home, filled with information and activities to interest and engage them. A go-to destination where they can share insights with clients, chat with fellow members and, of course, complete surveys!

Because our members can easily access their community via mobile app, or desktop, they are ready to provide the feedback you need, whenever you need it. The Influencers by Toluna app is available on iOS & Android in 49 Countries.

Interested in becoming one of our influencers?

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