AI is everywhere
at Toluna

Discover the elevated impact and confidence clients are discovering thanks to Toluna’s industry-leading end-to-end AI approach that ensures higher quality data, and faster and deeper insights.

AI’s Influence Grows
Every Day

At Toluna, we are responsibly unlocking the true power of AI, combining its potential with human intelligence and expertise. This blended approach is something we call ‘augmented intelligence’ and it’s what keeps us at the forefront of practical AI innovation that delivers meaningful impact. Insights and benefits are delivered via a cutting-edge ecosystem of tools, solutions, and a user-friendly platform that keep you ahead of the curve.

Discover Toluna
HarmonAIze Personas

The New AI-Powered Synthetic Respondents Redefining Market Research

Take me there now

AI is everywhere at Toluna

Our distinct approach to AI is centered on empowering our clients with practical and ready-to-go solutions. We are committed to using AI responsibly and focus on three key pillars:

Client insights

With a focus on delivering insights solutions that bring additional and/or faster insights, clients can explore our suite of solutions that deliver a new generation of AI-enhanced ad copy and pack testing solutions plus in-depth segment profiling.

Platforms & tools

Discover a world of increased efficiency through embedded augmented intelligence in our industry-leading platform. Next-generation insights from open-ended responses is just the start with much more to come in 2024.

Data quality

Ensuring the highest quality data for clients (respondents, questions, and analysis), the Toluna QSphere framework is at the heart of Toluna’s AI-based quality efforts, safeguarding the reliability and integrity of your research.

Newest AI Features

AI Everywhere embodies the advancement of years of effort and experience using machine learning and AI to enhance the company’s solutions, platform, and data.

SmartCloud is an innovative AI-powered solution designed to revolutionize the analysis of open-ended survey responses. Using advanced technologies like sentiment coding and theme extraction, the tool transcends simple word analysis to provide insight into the real meaning behind open-ended responses.

With SmartCloud, you can uncover more valuable insights that will guide your decision making and deliver greater business impact.

QProbe is our new AI-driven probing feature that enhances the depth and breadth of open-ended survey responses in quantitative surveys. Through real-time probing of insufficient respondent answers, QProbe delivers more detailed and nuanced insights, achieving an average success rate of up to 80%.

QProbe can be combined with SmartCloud on Toluna Start to further streamline theming and sentiment analysis, ultimately uncovering deeper layers of insights.

Stay tuned for many more exciting developments nearing launch!

Toluna HarmonAIze Boost is our industry-leading synthetic data solution that allows businesses to conduct deep-dive analyses of hard-to-reach and low incidence groups. Leveraging data that has already been collected in a single project or multi-wave studies, Toluna HarmonAIze Boost makes it possible to extract impactful insights from data in instances where it would otherwise be difficult or impossible.

Toluna’s rigorous validation processes ensure high fidelity to real-world datasets. The synthetic data supports multivariate key driver analysis, making Toluna HarmonAIze Boost an essential tool for advanced research and analysis. Stay tuned for more on synthetic data coming soon!

Faster insights, lifelike responses, and precise decision-making—Toluna HarmonAIze Personas help brands predict real consumer behavior with unmatched accuracy. Built for fast, iterative claims testing and powered by anonymized data from over 19 million panelists, these synthetic personas mimic real human behavior with lifelike memory, emotional responses, and distinct decision-making.

Quickly test and refine claims to make real-time, data-driven decisions
Gain realistic, consistent responses that reflect real-world preferences
Uncover deeper insights with lifelike personas who respond as unique individuals

State-of-the-art AI modeling

Our in-house experts employ the latest technology and techniques to model data in a better, more robust way.

High-quality data

Toluna QSphere embodies our commitment to setting a new standard of data quality – in terms of respondents, research, and technology.

Optimal blend of machine and human intelligence & expertise

We combine the best of human and artificial intelligence to provide meaningful insights. This also allows for continuous optimization and actionable recommendations that impact your business.

Transparency

Toluna works hard to make our use of AI not just practical and understandable, but fully transparent. AI Model Trust Cards help clients feel fully informed and confident in our methods.

High level of flexibility

The speed at which our solutions provide insights offers our clients the flexibility to focus on other priorities.

AI resources

Dive into our collection of AI resources and learn more about the latest AI trends and innovations at Toluna.

ESOMAR 20

The future of creative testing is AI-powered

Creativity vs. AI: The case for identifying winning creative through human and artificial intelligence combined

4 ways you can optimize your creative testing process by using an AI-powered pre-testing solution

Toluna continues to push boundaries with AI pre-testing tool

Toluna harnesses AI in 24-hour ad copy pre-testing tool

SAN tests winning advertisements with AI-powered creative testing from Toluna

Predict ad performance fast with the power of human and artificial intelligence combined

Toluna Introduces Toluna QSphere: A New Standard in End-to-End Quality Assurance for survey market research

Toluna Unveils Breakthrough AI-Powered Open-End Analysis that Goes Beyond Words into Meaning

Unlocking AI’s Full Potential (Webinar)

Watch Now

Embracing the Unknown: AI & Market Research

Navigating the Future of Insights: Leadership and AI Innovations at the Heart of Industry Transformation

AI Model Trust Card

Download Now

Discover the positive power of AI!

Let’s chat about the possibilities

AI is everywhereat Toluna

AI’s Influence GrowsEvery Day

Discover TolunaHarmonAIze Personas