Groundbreaking global innovation

Synthetic personas, real consumer intelligence

Toluna HarmonAIze expands with synthetic survey-taking personas,
transforming claims testing with realistic, lifelike responses designed to
mimic real consumer behavior.

Toluna HarmonAIze

AI-driven synthetic data for real-world insights

In today’s competitive, fast-moving landscape, accessing data from relevant target groups can be a challenge. Yet it remains critical to obtaining quality insights that drive better decision-making.

Toluna HarmonAIze is our innovative suite of synthetic data solutions that enable brands to optimize decision-making, scale research, and predict real-world outcomes. With Toluna HarmonAIze, you can harness the power of synthetic data to meet today’s rapidly changing market needs.

NEW! Toluna HarmonAIze Personas*: Transformative AI-powered survey-taking synthetic personas that mimic real human behavior for claims testing with unprecedented speed and scale
Toluna HarmonAIze Boost: Supercharge research by enhancing insights from hard-to-reach or low-incidence audiences.

*Currently available for studies targeting the US market

Introducing Toluna HarmonAIze Personas

Synthetic personas, real insights*

Our latest innovation within Toluna HarmonAIze, synthetic personas are not your average AI-generated profiles. They are distinct, lifelike respondents with realistic life histories, emotional responses, and consistent memory. They are all built from anonymized first-party data sourced from our industry-leading panel, and ready at a moment’s notice.

Key Benefits:

Test more claims faster than ever
Precision and relevance with human-like responses
Accurate insights from personas built on real data

Toluna HarmonAIze Personas are integrated within the Toluna Start platform for serviced claims testing, helping brands test, optimize, and anticipate consumer preferences faster and more accurately than ever before.

“Our synthetic personas are not simply data points—they reason, express emotion, and have distinct perspectives. We are giving brands a powerful tool to simulate and predict real consumer behavior with unmatched speed.”

*Currently available for studies targeting the US market

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HarmonAIze Boost

Leverage our industry-leading synthetic data solution to enable faster, deeper analysis for hard-to-reach and low-incidence groups. In instances where collecting a robust enough sample size for advanced analytics might be difficult, Toluna HarmonAIze Boost gives you the power to unlock impactful insights from data that has already been collected.

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Leverage Toluna HarmonAIze Boost for your business

Tailored, trusted guidance

Our in-house experts provide guidance on the best uses cases for applying Toluna HarmonAIze Boost to help clients unlock reliable insights. We employ the latest technology and techniques to model data in a better, more robust way.

Explainable technology

Toluna is proud to be leading Explainable AI (XAI) in our industry. We’re committed to lifting the lid on black boxes and explaining how our methods work. As such, we’re transparent about the models on which Toluna HarmonAIze Boost and our other AI-powered solutions are built.

Seasoned experts

With us, there’s no need to spend time submitting extensive information about survey logic when you use Toluna HarmonAIze Boost. Our experienced survey scripting and data processing experts have got you covered.

Industry-leading validation process

We go well beyond basic mean and percentage comparisons in assessing the fidelity of Toluna HarmonAIze Boost. Our models produce synthetic data that mimics real bivariate and multivariate data with high accuracy, and we’ve demonstrated comparable results in multivariate key driver analysis.

Take your research to the next level with Toluna HarmonAIze

From boosting sample representativeness to transforming claims testing, the Toluna HarmonAIze suite combines synthetic data solutions to give you an edge in decision-making.