Groundbreaking global innovation

1 million synthetic personas, real consumer intelligence

Toluna synthetic personas have expanded to new markets and languages, bringing the beyond-limits era of research to life for more clients than ever before.

Toluna synthetic personas

Speed and scale without sacrificing quality

In today’s competitive, fast-moving landscape, brands can’t afford to choose between speed, scale and quality; they need all three to continually improve their decision intelligence.

Toluna has created more than 1 million unique synthetic personas to deliver the depth of insights brands need to make confident decisions at the speed of AI and with limitless capacity.

Today, these transformative AI-powered survey-taking synthetic personas mimic real human behavior to help brands test claims, ideas, flavors and brand messaging with unprecedented speed and scale.

*Synthetic personas are currently available in US (English), UK (English), Australia (English), Singapore (English), Germany (German), Brazil (Portuguese), Mexico (Spanish), Netherlands (Dutch), Italy (Italian), France (French).

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Synthetic personas, real insights

Toluna synthetic personas are not your average AI-generated profiles. They are distinct, lifelike respondents with realistic life histories, deep layers of demographic and psychological attitudes and motivations, enriched with recent world knowledge and consistent memory. They are all built from anonymized first-party data sourced from our industry-leading 79-million-person global panel, and ready at a moment’s notice.

Uniquely, Toluna’s synthetic personas are constantly created in real time to match precise sample needs and unlock a new era of limitless AI-driven research.

Key Benefits:

Ability to ‘see’, ‘hear’, and react to dynamic stimulus
Demonstrate emotional and rational instincts plus intelligent reasoning
Precision and relevance with human-like responses built on real data
Higher fidelity outputs and richer insight for decision making
Test ideas as fast as you can imagine them

Toluna synthetic personas are integrated within the Toluna Start platform for fast and scalable claims, ideas, flavors, and brand messaging screening. Our synthetic respondents help brands test, optimize, and anticipate consumer preferences faster and more accurately than ever before.

Chat to us today and let’s explore how Toluna synthetic personas can help your brand enter the beyond-limits era of research.

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HarmonAIze Boost

Supercharge research by enhancing insights from hard-to-reach or low-incidence audiences.

Leverage our industry-leading synthetic data solution to enable faster, deeper analysis for hard-to-reach and low-incidence groups. In instances where collecting a robust enough sample size for advanced analytics might be difficult, Toluna HarmonAIze Boost gives you the power to unlock impactful insights from data that has already been collected.

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Leverage Toluna HarmonAIze Boost for your business

Tailored, trusted guidance

Our in-house experts provide guidance on the best uses cases for applying Toluna HarmonAIze Boost to help clients unlock reliable insights. We employ the latest technology and techniques to model data in a better, more robust way.

Explainable technology

Toluna is proud to be leading Explainable AI (XAI) in our industry. We’re committed to lifting the lid on black boxes and explaining how our methods work. As such, we’re transparent about the models on which Toluna HarmonAIze Boost and our other AI-powered solutions are built.

Seasoned experts

With us, there’s no need to spend time submitting extensive information about survey logic when you use Toluna HarmonAIze Boost. Our experienced survey scripting and data processing experts have got you covered.

Industry-leading validation process

We go well beyond basic mean and percentage comparisons in assessing the fidelity of Toluna HarmonAIze Boost. Our models produce synthetic data that mimics real bivariate and multivariate data with high accuracy, and we’ve demonstrated comparable results in multivariate key driver analysis.

Take your research to the next level with Toluna Personas

From boosting sample representativeness to transforming claims, ideas, flavors and brand messaging screening, the Toluna Personas suite combines synthetic data solutions to give you an edge in decision-making.