How Toluna Start helped Takasago support innovation with agile insights

The challenge

Jelena is the Global Vice President of Consumer Insights and Marketing Research for Fragrances at Takasago. In addition to developing new fragrances, Takasago is constantly creating new technologies that go with them.

But that innovation needs to be substantiated through consumer insights, and the team needed to test a variety of claims to confidently identify what was important to the consumer—and what simply wasn’t resonating.

The solution

Jelena and her team have done a substantial amount of work in the Toluna Start platform because she appreciates how easy and seamless it is, and she knows she can count on the team for excellent support, when needed.

So, when her partners in innovation shared the list of claims with her, she leveraged our MaxDiff Claims solution. Thanks to the seamless user experience, she was able to program and execute the study by herself in merely an hour and it fielded very quickly—which saved her critical time in the process.

The impact

Jelena quickly and confidently identified the strongest claims, which gave Takasago a greater understanding of what’s important to the consumer and where they should go with future innovation efforts. She was able to do it all through an easy-to-use solution with quality she knows she can rely on.