Expertise areas

Industries evolve, consumer expectations shift, and competition accelerates. To stay ahead, you need more than just data – you need intelligence that drives impact. Toluna delivers a seamless fusion of industry-leading technology, agile research solutions, flexible servicing, and personalized expertise to power confident decision-making across sectors.

Whether you’re optimizing product innovation in CPG, testing and refining ad campaigns for maximum impact in healthcare, or elevating guest experiences in Travel & Hospitality, Toluna equips you with the real-world insights to fuel growth at every turn.

Consumer Packaged Goods / FMCG

Ensure your claims resonate with buyers, your product stands out on the shelf, and your innovation pipeline is full of the highest potential new products.

Food and Beverage

Don’t let the latest consumer trend pass you by – understand and co-create with your buyers, discover what and where they are willing to try and buy your products.

Consumer Healthcare

Need to speak to medical professionals, physicians, or ailment sufferers? We’ve developed a unique suite of insights solutions offering unrivalled access to these groups.

Financial Services

Speak to the specific audiences you need so you can design products, services, and experiences that deliver every time.

Media and Entertainment

Know what people are streaming, viewing, and playing. Test messaging, packaging, trailers, and creative concepts quickly and securely.

Technology and Telecommunications

From pricing to promotions to packages, from messaging through to service, discover what will make an impact with your consumers.

Retail

Know what people are looking for, where, and how often – online and offline. Test shelf layouts, creative, campaign and message testing to build growth and loyalty.

Cosmetics & Luxury Goods

Customers have discriminating taste. Know what will entice them to try something new, what keeps them buying, or discover new ways to reach them.

Travel and Leisure

Understand what motivates loyalty to your property, airline, or service. Discover consumers’ motivations, desires, and plans to help plan your future.

Automotive

As the market changes, understand what’s important to automotive browsers and buyers. Design products they want–time and time again.

Quick Serve Restaurants

What keeps your diners coming back? What is the new item that will bring in a new customer segment? Build, test, and co-create with your target audience.