AdReview

Quickly evaluate how your campaign messages and creatives are landing in-market and resonating with your target audience by comparing performance against our Post-Test Benchmarks.

Why test your
campaign messaging?

Convincing messages and compelling creatives are crucial for impactful campaigns, so being able to assess the in-market success of your creative assets is a key indicator of the performance of your campaign. With our guided AdReview solution, you can quickly determine how well your messaging is landing in the market by comparing performance against our established post-test creative benchmarks. Optimize your campaigns based on your results by focusing investment on your strongest creative assets, or reducing the use of your underperformers, to maximize your campaign impact.

Questions an AdReview answers:

How well are my campaign and messaging cutting through in market?
Are my creatives resonating well with my Target Audience?

Adapt AdReview to fit
your campaign

AdReview uses a standalone dipstick survey on a minimum sample of n=150 from your target audience, which can be adapted to fit the needs of your campaign:

Test earlier in your campaign to use the insights to course-correct, or test at the end for insights on how to improve your future campaigns.
Test 3 or more assets and receive results and recommendations for optimization in a detailed PowerPoint report.
Receive feedback on message recall, asset recognition, and creative performance compared to relevant benchmarks.

Quick, benchmarked results on your campaign

Reports will normally be delivered in a PowerPoint format within 3-4 days of fieldwork completion, so you can quickly access the feedback you need. Your results are compared against our established Post Test recognition norms and creative evaluation benchmarks to establish if they are over or under-performing in market.

Your report:

Outlines your campaign’s performance compared to the relevant benchmarks.
Provides feedback on message recall, asset recognition, and creative performance.
Provides specific recommendations for campaign optimization and improvement.

Ready to evaluate your campaign?

Initiate your AdReview today from the tile in Toluna Start.

Log in to Toluna Start

Contact us

Let’s chat about the possibilities.