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ACT Instant AI: Ad testing beyond limits

Breakthrough AI-powered ad-testing that delivers validated, transparent results fast and at scale. Powered by Toluna’s synthetic personas and integrated within Toluna Start, ACT Instant AI provides predictive ad testing that combines AI speed with proven accuracy. 

Test creative concepts at the speed of AI 

Testing your creative concepts no longer needs to be held back by time, limited by quantity, or plagued by quality concerns. ACT Instant AI delivers decision-ready insights more than 20x faster than traditional testing, so you can test more ads, in more markets, more often. Integrated within Toluna Start, our end-to-end research platform, it reveals not only how your ads perform, but why, with transparent best-practice checks, validations, and explain-why diagnostics.

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ACT Instant AI is fueled by our synthetic personas. Built on first-party data from our global panel of 79+ million people, these are not generic AI profiles. They are lifelike respondents with realistic histories, memory, and emotion, designed to mirror human behavior at scale.

This results in more than one million human-like respondents across 12 markets and 10 languages and the ability to create more personas with specific traits in real-time. Providing insights that are up to 90% accurate to traditional surveys, ACT Instant AI gives you the confidence to optimize your creative and the evidence you need to back up your decisions.

Ad testing without trade-offs 

ACT Instant AI removes the limits of traditional ad testing, which is often constrained by cost, time, and market limitations. Combining Toluna’s synthetic personas with our validated benchmarks, it delivers clear, actionable results with a fast turnaround. Creative, marketing and research teams can now explore more ideas, validate more campaigns, and optimize creative strategies at the speed of AI while maintaining the quality and reliability required for confident decision-making. 

Use ACT Instant AI to: 

Build creative intelligence with ACT Instant AI 

Ad testing made quick and simple 

From setup, to insights, to decision, ACT Instant AI makes ad testing effortless. 

From insights to decision-making confidence 

Every project comes with a clear, actionable report to guide faster, smarter creative decisions, including: 

A scorecard for each ad tested, combining 9 validated KPIs into one clear view. 

Breakthrough and response scores benchmarked against relevant ads by format. 

Transparent results that show not just how ads performed, but why. 

Practical recommendations tailored to your campaign objectives. 

ACT Instant AI turns ad testing into confident decision-making at speed. 

Ready to transform your ad testing? 

ACT Instant AI pairs synthetic personas with validated benchmarks to give you fast, scalable, transparent results that traditional testing can’t match. Reach out below for a demo, or log in to Toluna Start to start using ACT Instant AI today.