Breakthrough AI-powered ad-testing that delivers validated, transparent results fast and at scale. Powered by Toluna’s synthetic personas and integrated within Toluna Start, ACT Instant AI provides predictive ad testing that combines AI speed with proven accuracy.
Testing your creative concepts no longer needs to be held back by time, limited by quantity, or plagued by quality concerns. ACT Instant AI delivers decision-ready insights more than 20x faster than traditional testing, so you can test more ads, in more markets, more often. Integrated within Toluna Start, our end-to-end research platform, it reveals not only how your ads perform, but why, with transparent best-practice checks, validations, and explain-why diagnostics.
ACT Instant AI is fueled by our synthetic personas. Built on first-party data from our global panel of 79+ million people, these are not generic AI profiles. They are lifelike respondents with realistic histories, memory, and emotion, designed to mirror human behavior at scale.
This results in more than one million human-like respondents across 12 markets and 10 languages and the ability to create more personas with specific traits in real-time. Providing insights that are up to 90% accurate to traditional surveys, ACT Instant AI gives you the confidence to optimize your creative and the evidence you need to back up your decisions.
ACT Instant AI removes the limits of traditional ad testing, which is often constrained by cost, time, and market limitations. Combining Toluna’s synthetic personas with our validated benchmarks, it delivers clear, actionable results with a fast turnaround. Creative, marketing and research teams can now explore more ideas, validate more campaigns, and optimize creative strategies at the speed of AI while maintaining the quality and reliability required for confident decision-making.
Accelerate your ad testing, with decision-ready results more than 20x faster than traditional ad testing.
Optimize your creative across TV, YouTube, TikTok, and social video with benchmarks validated against our database of thousands of ads.
Reveal not only how ads perform, but why, with clear, explain-why diagnostics, so you can make decisions with confidence.
Make your budget go further while increasing testing frequency and scale, and without compromising data quality. ACT Instant AI provides results at one tenth of the cost of traditional testing.
ACT Instant AI is built on Toluna’s validated global benchmark database of thousands of ads. Every result is supported by best-practice checks and transparent, ‘why-it-works’ diagnostics, so you know exactly what drives performance or what to optimize.
Make confident decisions with clarity thanks to nine validated KPIs with a combined assessment of breakthrough and response delivered in one clear view.
Get decision-ready outputs in hours, not days. By harnessing the scalability of AI, ACT Instant AI makes it possible to expand your testing to more ads, across more markets, faster than ever.
Every test run using ACT Instant AI transforms how brands learn, helping build their own continuous learning system and develop a creative intelligence engine. Each campaign becomes a building block for future success.
Log in to Toluna Start and complete a short setup wizard with project details.
Each project relates to a single culture, and contains a maximum of 10 ads, with 200 completes.
Synthetic personas instantly evaluate ads against validated KPIs.
Results appear in Toluna Insights as a clear scorecard with explain-why diagnostics.
A scorecard for each ad tested, combining 9 validated KPIs into one clear view.
Breakthrough and response scores benchmarked against relevant ads by format.
Transparent results that show not just how ads performed, but why.
Practical recommendations tailored to your campaign objectives.
ACT Instant AI pairs synthetic personas with validated benchmarks to give you fast, scalable, transparent results that traditional testing can’t match. Reach out below for a demo, or log in to Toluna Start to start using ACT Instant AI today.
