What is the impact of your campaign? How can you improve your media? In today’s competitive marketing landscape, measuring the performance of your campaigns and optimizing them for greater impact is crucial to success. Toluna’s Media & Campaign Effectiveness solutions provide the insights you need to maximize the value of your overall campaign, as well as the performance of the media within it.
Did you know that 70% of ad campaigns fail to deliver a significant return on advertising spend (ROAS)? There are many reasons for this: poor planning, unfocused messaging, weak media, and a failure to track and optimize performance. Don’t let that happen to you.
Simply planning and launching a campaign is only the first step to reaping the rewards of your media investments. To truly make an impact, you need to know what’s working and optimize what isn’t working through better-informed strategies and plans.
Our Media & Campaign Effectiveness solutions cover all aspects of a campaign’s performance. From evaluating your messaging to measuring the impact of exposure to each media within your campaign, we assess effectiveness on multiple dimensions. This allows you to optimize future performance and create successful advertising campaigns that deliver a higher ROI. We leverage a holistic measurement framework centered on brand impact, creative evaluation, and media effectiveness:
Understand the overall lift of the campaign on brand metrics
Asses the strength of your messaging and appeal of your creative in-market to identify areas for improvement
Pinpoint the most impactful media within campaign. Use these insights to optimize future campaign performance and deliver a higher ROI
Our solutions serve as strategic compasses, guiding you towards success. We offer you 3 types of solutions:
Identify how well your campaign message is landing in-market via cut-through metrics and creative evaluation.
Assess the overall impact of your campaign on brand KPIs on top of all the ad post test elements.
Extend insights to an in-depth analysis of which campaign media are most effective in driving brand KPIs on top of campaign impact learnings.
Leveraging a combination of deep human expertise and cutting-edge technologies and methodologies, we determine the most effective messaging, copy, and media to ensure continuous optimization of campaign and media plans. Here’s how:
Flexible solutions, adaptable to all client and brand needs. Whether you want to know how well your messaging is landing in-market, identify the overall impact of a campaign, or deep dive into the effectiveness and efficiency of each medium within your mix, we offer solutions to match your needs.
Passionate in-house experts dedicated to providing clients with invaluable advice and support and translating research findings into actionable insights on how to increase campaign impact and ROI.
Best in-class solution designs, built on our deep expertise in campaign and media effectiveness. Our approach is rooted in the latest industry thinking and leverages cutting-edge digital and analytical technologies and techniques. Our strong data and technical capabilities enhance the quality of our measurement, positioning us as a trusted ally for navigating the complexities of modern digitally driven marketing communications.
Built-in message performance insights. Our solutions have both message cut-through and creative evaluation embedded within them. They go beyond just measuring campaign and media impact, enabling our clients to better understand the ‘why’ of results and pinpoint the aspects of their campaigns that are working best – as well as areas for improvement.
Contact us to get started.
