Product & Innovation

Proven insights to keep
you ahead

Toluna empowers brands to innovate and stay at the forefront of their industries. With 25 years of expertise and experience, a robust solution portfolio, and advanced technology, we’re here to ensure you make a lasting impact.

Our Product & Innovation solutions are designed to elevate your brand and business on all fronts. From testing product ideas and concepts to developing effective packaging and enhanced shopper experiences, we’ve got you covered.

Market exploration

Gain a comprehensive understanding of your market to unlock new opportunities and drive growth. Develop informed strategies through:

Advanced social insights that reveal the ins and outs of your category, landscape, and product sentiments
U&A and H&A studies designed to monitor competitors and explore the consumer landscape
Deep insights on your consumer personas, delivered at speed
A robust understanding of the consumer decision journey and path to purchase

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Ideas & concept testing

Stay at the forefront of product innovation with forward-thinking approaches, tailored for every stage of the innovation spectrum. Our solutions enable you to:

Screen, rank, and validate your ideas and concepts
Optimize product ideas against consumer preferences across price, pack size, product features, and portfolio dimensions
Identify opportunities for innovation
Pinpoint the strongest claims among your target audience and across markets
Create winning go-to-market strategies

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Packaging testing

Ensure your product stands out on a crowded shelf of competitors through powerful packaging. With our solutions, you can:

Explore early-stage design ideas design at speed
Uncover the strengths, weaknesses, and overall design equity of your packaging compared to competitors
Compare and assess design alternatives to identify the most promising option
Gain real-time consumer feedback on your design
Validate your final design and optimize for launch using 2D or 3D virtual shelf displays

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Shopper

Improve consumers’ in-store experiences and drive sales at the point of purchase. Grow your category (share) by leveraging our solutions to:

Optimize your portfolio and shelf layout
Assess the effectiveness of your point-of-sale materials
Gain insight into shopper behavior through recent-buyer interviews, shop-alongs, mobile diaries and more
Replicate the in-store shopper decision making process and identify opportunities for improvement

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