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Drive sales through impactful packaging and in-store experiences  

Ready to influence consumer decisions through effective packaging and in-store presence? Toluna’s packaging and shopper solutions are designed to help you stand out on the shelf, connect with shoppers, and convert interest into purchase.  

Facing fierce competition on the shelf? 

Our packaging solutions

We are with you at every step of your pack development, from inspiration to implementation. The PACT suite uses modular approaches to be fully tailored to your needs and budget, with various solution options for different use cases. We deliver a holistic perspective on the power of packaging design by leveraging a mix of implicit, explicit, and visual techniques, including virtual shelf exercises. Our integration of cutting-edge AI and other innovative technologies across the PACT suite helps you analyze and improve your packaging in powerful new ways. 

PACT Audit

reveals the overall design equity, as well as strengths and weaknesses of your current packaging design relative to your competitors.

PACT Immerse

is an AI-powered digital qualitative solution that offers real-time feedback from and interaction with consumers.

PACT Instant

is a hybrid AI-powered diagnostic tool for instant benchmarking of your current design and/or exploration of early-stage design ideas, at a low cost and with results in 48 hours.

PACT Screener

compares and assesses various design alternatives. Identify the most promising from 4+ new designs in fast and efficient sequential monadic test within a competitive context, and get direction for optimization.

PACT Express

is our DIY/ADIY solution in Toluna Start. This automated solution enables you to quickly launch into predesigned surveys to capture feedback on KPIs, live trends exposure & heatmaps capabilities.

COMPACT

validates final design(s) and optimizes for launch in a 2D shelf display with a fast and efficient, affordable templated monadic study design.

PACT

our flagship solution – validates final designs and optimizes for launch in a 3D shelf display, with implicit and visual add-on modules for a holistic perspective.

Why choose PACT for your packaging testing? 

From packaging to purchase

Creating powerful packaging design is the first step to shaping purchasing decisions, but the shopper journey doesn’t end there. Our specialized shopper solutions help you extend your impact and drive sales at the point of purchase:  

CatVis

Range Assortment

Our Range Assortment solution helps you optimize the size and composition of your range of existing products and new product concepts. 

Natural Grouping

Redesign your shelf layout with Natural Grouping solution, which groups (sub-)categories to reveal logical shelf adjacencies, sub-category segments and reasons why. 

Shopper Decision Tree

We use an out-of-stock exercise to understand the Shopper Decision Tree and gain insights into the shopper’s decision path and behavior which can inform a new planogram vision. 

PLANO

Test your current/new planogram via the 3D virtual store and shelf simulation included in our PLANO solution to reveal the impact on sales and shopper experience. 

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Learn more in our blog

Creating premium perceptions through packaging design
Creating premium perceptions through packaging design
Read more
9 best practices for creating powerful packaging designs
9 best practices for creating powerful packaging designs
Read more
Evaluating packaging design performances of seltzer brands with AI packaging testing
Evaluating packaging design performances of seltzer brands with AI packaging testing 
Read more

Want to do your own research? Run a custom survey on Toluna Start now. 

Contact us to get started